Pact Packs



Pact‘s new brand and updated packaging are officially out in the world, and I recently spied the righteously organic collection at Whole Foods Markets in Longmont and Boulder.

The clean, green look and logo complement the brand’s “organic cotton, only and always” creed while the simplistic design brings our new positioning to life: You’re the best part of any outfit anyway, so Pact provides head-to-toe, planet-conscious basics that let you wear your true self on your sleeve. And your feet. And legs. And butt.

I’ve loved working on this feel-good apparel brand — from brand positioning and social campaigns to packaging and web copywriting — and I’m not lying when I say that half my closet is Pact at this point. Seriously though, even the dress I’m wearing in this photo and (TMI alert: the undies underneath) are Pact. Want to rock my easy-breezy maxi dress look? You may have missed this pattern from last season, but they have plenty of colors and styles to choose from online or at Whole Foods Markets across the country.

Could This Packaging BEE Any Cuter?



Honey Bunchies is a company that Faven Creative and I have been “flirting” with for years, and I’m thrilled to report that the adorable brand update we did for them is now IRL. So, I guess that means Honey Bunchies finally agreed to marry us 🙂

These insanely delicious snack bars are basically Winnie the Pooh’s fantasy. 42% of each bar is pure honey, and the rest is crunchy nuts, sunflower kernels and a whole lot of love. They’re made right here in Colorado by a passionate family that I’m now proud to call my spirit spouse.

It was an honor to help with the full packaging update, including flavor naming, wrapper copy and display box messaging, which will hit shelves this June. So, watch for the buzz to begin at your favorite store or buy online now at honeybunchies.com. You can also get a little taste of the new copy and see the previous branding below.

There’s only one Honey Bunchies.
Well, actually two. First, there are our bee-lightful handcrafted bars that are 42% pure honey and 100% sweet, salty deliciousness. And second, there’s the namesake. We’re a family company — owned and operated since 2010 — and when Dad created these sensational snacks, no title felt more fitting than his loving nickname for Mom: Honey Bunchie.

Previous Branding:

Don’t Just Eat. Win.



Unless you’ve been living under a rock (or Rocky Mountain), you probably know that we have a little football team here called The Denver Broncos. Some of the biggest names in the game have played for and passed through this franchise, including John Elway, Peyton Manning and the tank of a man known as Mark “Stink” Schlereth. These days, you can hear Mark sportscasting on ESPN radio and TV, but what you may not know about him is that he has a serious thing for green chili.

A few years ago, Mark’s landscaper buddy David Bloom had a pretty righteous chili recipe that he oh-so-generously shared with the Stink. Mark fell for it. Hard. And then, badda-bing, badda-boom, the Stinkin’ Good Chili brand was born — a partnership between this NFL superstar and his friend with a ‘green-chili thumb’. (Good one, Erin.)

Last year, alongside Alicia Potter of Faven Creative, I had the chance to give this growing brand the professional creative treatment it so needed and deserved. We worked up a range of strategic brand directions from which we landed in a place of sport, achievement and victory: Don’t Just Eat. Win. This spicy phrase is now Stinkin’ Good’s tagline and their game plan for the future as they go into queso and other categories beyond the four green chilis that I helped launch.

(Click to enlarge tub image above and read copy.)

Keep your eyes peeled for the touchdown-worthy logo and visual branding that Alicia designed (all packaging and promo copy by yours truly, including flavor names like “The Cluck” and “This Little Piggy”), and head to stinkingoodchili.com to see which stores in your area are stinking up their shelves with the good stuff. Hearty Garden is my personal fave, but you’ll have to try them all to make up your own mind. Oh! And don’t forget to ‘bring the stink’ to your next tailgate party, get-together or picnic. Every bite will have the whole crowd cheering…like for the Broncos…at the Super Bowl.

These football analogies doing anything for you?

Ok fine. But buy some chili anyway.

Roar, Vegans, Roar…for Blue Herbivore!



This is a cool one, guys. Especially if you’re like me and can’t seem to get enough plant-based flavor through that hole in your head. Side note: This pro-vegan message is brought to you by my increasing fear of our planet’s health thanks to an article I saw in the New York Times this morning, plus about a billion other articles, facts, films and sources. For real, people…just switching your snack from beef to wheat can make a difference.

But enough politics. (I swear that was the first time I did that, but this is getting SCARY.) I want to introduce you to the forever flavorful and the wildly wheat-based Blue Herbivore, previously known to loyal fans across Arizona as Maggi Vegan Jerkee. What started as a farmers market brand in 2017 has now undergone a full brand refresh, and I happen to think the results speak for themselves.

Right?!?!

New back-of-pack copy:
Hello, friend. The wildly satisfying vegan jerky you’re about to enjoy is more than meets the eye (or ‘meats’ the mouth). Each boldly seasoned batch roars with flavor and empowers you with the plant-based nutrition you need to bring your best self to the table. Or meeting. Or workout. Or party. Or binge-a-thon of that show you love. Because at Blue Herbivore, we believe that plants have the power to fuel your potential anytime and anywhere you have the chance to chew.

That “chew” part is thanks to this jerky’s texture because this stuff’s got BITE. It chews like real meat, holds up its structure as you snack, and satisfies the desire for clean protein and nutrition from sources that don’t have a mother.

But why wheat, you ask? Good question. To date, vegan diet has been dominated with soy-based meat alternatives, and Blue Herbivore is here to prove that soy is just the starting line of plant-based protein snacks. Seitan (aka “wheat meat”) is ready to claim its rightful spot in the meatless jerky category and beyond, and Alicia Potter of Faven Creative literally could not have done a better job bringing it all to life with this expressive and explosive design. My roles included the new brand positioning, packaging copy, flavor naming and some light brand name consulting.

Our clients tell us that their website and Amazon.com storefront are coming VERY soon, so I’ll def update this blog when they are. Until then, just get ready: a plant-based roar is about to reverberate through America in a BIG way.

Previous packaging for reference:

I’m Pregnant…with HUGE News.



Oh my gawd, oh my gawd, oh my gaaaaaaaaaawd. I am stoked-as-a-stork to announce the brand new, just-born Bundle Organics™ brand. After a whirlwind of positioning, copywriting, photoshooting, product naming and collaboration with the design team at 1908 Brands and the ridiculously fabulous Whitney Port, we have officially launched!

This splash page is a mere placeholder and sneak peek of the full-fledged site to come, but you know I can’t resist a little teaser. As you can read, Bundle Organics is a brand of flavorful, functional snacks and beverages for every stage of motherhood. From fertility and pregnancy to nursing and beyond, we’ve got snack bars and bites, plus creamy smoothie mixes, effervescent fizzy drinks and sensational teas (which are now available online via BuyBuyBaby) to fit every mom’s taste.

New moms and moms-to-be, def check it out. And if you’re so inclined, join us on Instagram and Facebook to hashtag your baby bumps off with our empowering new tagline #MomAsYouAre. More to come very soon…

Meet the Farmstead CBD Brand.



I came across VitaMia Hemp in a rather roundabout, non-buisness-related way. You see, my new cat Puffin (seen below) had terrible allergies and autoimmune issues that made him itchy all over with painful and unsightly skin reactions. After two traditional vets had “solved” the problem with steroids, steroids, steroids, I changed course with a vet boasting a more natural and nutrition-based approach. Dr. Fern recommended that I immediately change Puff’s diet (a decision that freed him of steroids in less than 2 weeks) and then add some CBD to the mix. Not just any CBD would do, though. She had a strong recommendation for where to find it: “There’s this couple who grows all their own hemp on their family farm up in Berthoud.” Local?! Family?! FARM?! Needless to say, I was sold, and I made the 40-minute drive that same afternoon.

 

 

After adding the VitaMia Hemp Pet Tincture to Puffin’s food for a few months, I saw noticeable improvement in his skin and coat. His fur is sooooooo soft, and I think the CBD also gave Puff’s raw, meat-only diet an extra boost. His true personality was finally able to come through—happy, vigorous and ready to explore the world at full speed. Sadly, my quiet, minimalist home was no longer the right place for this adventure-seeking feline, so he’s in a more fitting home now (sniff, sniff, wipe tear). But I have VitaMia in part to thank for helping me give Puffin his health back and get the chance to live a long and healthy life, naturally. No steroids required.

Anyway, now to the work part. After meeting John and Carina, the cool-as-kicks couple behind VitaMia Hemp, I mentioned that I thought their website could use some improvements and that I was the girl for the job. Before I knew it, we were kicking off a full website revamp and repositioning the brand with their epic point of difference: the farm.

VitaMia Hemp is now ‘The Farmstead CBD Brand,’ a hardworking Colorado company crafting ultra-premium full-spectrum hemp products for people, pets and the world. The new tagline, My Life. My Nature.™, is inspired by the brand name, which translates literally in Italian to “my life”.

It was a joy helping bring this growing brand into its own, and I am incredibly proud of the beautiful new website that we created together. So if you’re reading this and have even an ounce of interest in the polypharmaceutical benefits of full-spectrum hemp, take a look and read all about it at vitamiahemp.com. Oh, and don’t forget to enter the code Terptember15 through the end of this month for 15% off your order.

Get Your Film Fix at Altitude.



Last season, I thanked my lucky stars (and festival co-directors Jen and Michael Brody) for the chance to attend the Crested Butte Film Festival as a VIP. I’d worked closely with the Brodys months before to position their brand with a disruptive and transformative idea we all got pretty excited about: We Move You to Move the World.

Now in its second year under the new positioning, CBFF translated some of the copy I wrote into a brilliant visual advertisement for the festival, and I was elated to watch it no fewer than five times in a row. (Okay six, but who’s counting?) I also browsed this year’s lineup and have been cursing my travel schedule ever since for keeping me away this time around. From powerful documentaries and phenomenal features to thought-and-action-provoking shorts, there’s no shortage of winners just waiting to be watched.

The 2018 Crested Butte Film Festival is poised to make any film lover’s movie-going muscles tingle, and it’s all happening next weekend (September 27–30). So, if you want to escape to a world of raw mountain beauty and cinematic masterpieces, get your passes now and let the evocative experience begin. Local hint: All the theaters are within walking distance (take THAT, traffic), though cruiser bikes are clearly the way to go if you want to be “in” with the cool kids.

Gasp-worthy Grapes Are A’Growing.



Calling all fruit lovers, vineyard swooners and snackers with ‘grape expectations’. To the Concord crazies, the seedless fanatics and, heck, all the winos out there too. Allow me to introduce you to a brand-new brand of brand-new table grapes that’s bringing fresh shapes and tastes to this often forgotten fruit.

Bright Vines™, now appearing in produce aisles across the nation, are noticeably different breeds of grapes that will have you WOW!-ing all over the place. There’s “The Funny Yummy Grape” aka Sweet Sapphires® that are long like fingers and burst with sweet fruity flavor. Then there’s “The Juicy Burst Grape” aka Candy Dreams® that seriously taste like the love child of Welch’s grape jam and a juice-filled Gusher. There are also two more poppable crossbreeds that you’ll absolutely love to love. But before you start freaking out about what it took to grow them, rest assured: there’s no funny business here. All Bright Vines are all-natural, U.S.-grown and Non-GMO Project Verified. They’re just grapes meeting grapes to make new…well…grapes.

(photos from brightvines.com)

Bunches of thanks to the Sterling-Rice Group for letting me name and help position this unique and vibrant produce brand. The name evokes imagery of shimmering, sun-lit lands and fruitful acres while the bold, poppy logo rounds things out to create a brand born to stand out in the boring world of the same old reds and greens. Pluck yeah, baby!

I’m So ExciteEd! And I Just Can’t Hide It!



I’m about to lose control and I think I like it.

Introducing the new name and branding for the Denver Museum of Nature and Science‘s school and group programs: ExciteEd. This collection of educational programs literally could not be farther from boring lectures and lame-ass field trips. They’re lively experiences of learning, laughter and excitement in equal measure, which was the inspiration behind this fresh and energizing new name.

Within ExciteEd lives everything from guided field trip experiences and overnight adventures to mobile museums (think food trucks that serve exhilarating knowledge instead of tacos), the Virtual Science Academy and the best darn teacher professional development you could hope to earn your credits through.

Program and sub-program naming conventions by yours truly. So-good-it’s-stupid design and visual style created by Urban Canvas. This month’s favorite client kudos awarded to the Museum marketing team. You ladies rock my world.

(images courtesy of Urban Canvas)

We Are Market.



First, they went BOOM. Now, we are Market.

It is with great pride and passion that I announce the launch of a new brand and brokerage from my friends Todd, Heidi and Laura, formerly of BOOM Properties fame.

It all started with a name. This relentlessly hardworking team sought a name that would speak to their behind-the-scenes expertise in the Boulder-area marketplace. They are the workhorses. The sherpas. The powerhouse that keeps commercial real estate moving forward. We decided to let other brokers plaster their pretty faces on signs and benches, for we would represent more than a face. We would be the market itself. The name: Market Real Estate.

From there, I brought in the talented Rachael Harp to give Market a vivid, textural brand identity and style. Shortly to follow: the website, marketing collateral, property brochures, business cards and about a million and two other things that all had to challenge the conventions of commercial real estate.

We kept things simple on the web, making a point to make our points without too much fluff. Readers can uncover who we are and what we do with little searching required. The brand voice is pointed, direct and unashamed in its boldness, and same goes for brochures and property descriptions. Each one is a unique story that sells the space in a different way than other brokerages. It’s less about functional details (covered elsewhere) and more about a feeling—crafting something that’s actually fun to read. Wait…fun in commercial real estate? Yes. Hell freaking yes.

Check out the website to get a taste of the new brand (I even got to come up with a kickass URL: wearemarket.com). And if you live in Boulder, look for our new signage in front of available properties. Where there be yellow and teal, there be Market.

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