Full Function, Faster.



Introducing Fullswift Mobile Physical Therapy: a new company, a fresh name, a standout positioning and a whole new approach to PT.

Fullswift is one of Boulder’s first and only full-time, mobile-only physiotherapy practices bringing expert treatment to your body and mind where you live, work and play. Translation: potential is everywhere, so Fullswift comes to you. Could this BE any more convenient? (said like Chandler from Friends).


Jesse Modica is the man behind the brand, and his wife Lisa lends her smarts to keep the company running smoothly. This literal “power couple” brought me on to build their brand from the ground up, starting with a full positioning exercise to reveal their unique truth: Fullswift believes that full functionality is the ultimate boss move. Then we moved on to naming, tagline, brand expression and a new website coming soon 🙂

In short: your optimal movement is Fullswift’s ultimate mission. Whether you’re a busy professional, a stay-at-home parent, a young athlete or anyone in between, they see everyone as a boss. Just say when, where, and be ready to put in the work, and Fullswift will get you back in driver’s seat of your health and happiness — on your terms and in your space — so you can get back on track like the boss you are.

I brought on the always talented Rachael Harp to create the new logo, look and feel for Fullswift, and she crushed it like some drunk dude’s beer can on his forehead. So, keep an eye out for “the boss van” riding around town like PT heroes and popping up at local events like Bike to Work day last month (see insta image above). And if you find yourself in need of some bodywork but lack the time to drive to an office, just remember that I know a guy.

Clean Up Your Activewear.™



Traditional laundry detergents haven’t evolved much in the past 50 years. Tide: same old. Gain: same old scented. Arm & Hammer: yawn. All: whole lotta blah. Seventh Generation: eco-friendly, but not get-the-job-done-friendly. You catch my drift.

These days, most detergents just mask odors versus removing them, which means even after washing, bacteria, body oils and goopy detergent residue still stick around in your clothes and create a lingering odor. It suddenly makes sense why the entire category is so heavily fragranced, right? Even worse, many of these outdated formulas actually clog and degrade fabrics — specifically super tight-knit activewear — so your clothes don’t last as long.

No one else was fixing the problem, so HEX Performance stepped in. And lucky for me, the last few months of my working life have been full of this boundary-breaking brand. NOTE: I’m also a diehard convert and will never wash with anything other than HEX if I can help it. You seriously HAVE to try this stuff. As a daily runner and gym lover, I have some seriously stinky gear, and the small and mighty HEX molecule gets clean done like crazy. #NeverGoingBack

 

 

 

 

 

 

 

 

 

 

 

HEX Founder Drew Westervelt is a born innovator and pro athlete who originally sought out to create a product that would clean and protect artificial turf without harming the environment. It was a game-changing idea that also happened to spark a completely new perspective of the laundry category. Drew recognized that turf and synthetic fabrics are both made of plastic. That meant his same science could also work wonders on activewear, helping fabrics perform better and last longer — all without harsh chemicals or traditional detergent downfalls.

Today, HEX Performance laundry detergents, sprays, fabric conditioners and other innovations are the real deal. I’m talking fabric-cleansing-and-caring tech so advanced that it can penetrate even the tightest-knit performance fabrics. It eliminates odors at the source. It protects against stains, stink and damage. And it makes clothes feel as fresh as the first time. HEX yeah.

A kajillion thanks to Karissa, Tom, Jerri, Drew and the whole HEX crew for inviting me to be part of your team. From copy and product strategy to packaging and website copywriting, tagline and naming, I have loved every minute of this journey together. So, here’s to bringing HEX into the next generation with its hot new look, unstoppable science and rocking crew. And to all the readers out there, stay tuned for updates on what’s next with HEX.

Truly Grass Fed: From Ireland to America



Truly Grass Fed is a revolution in modern dairy that hearkens back to the basics. Small herds and a passion for the art of farming. Clean, wholesome dairy made by happy, healthy cows who graze in open pastures. A deep dedication to progress and the welfare of our world. That’s the difference of Truly Grass Fed: it truly is the cream of the crop.

It’s been an amazing journey as part of the SRG team that brought this international brand to life, and I was lucky enough to contribute to the overall brand strategy, plus packaging and website copy. Now I’m thrilled to announce that the Ireland-grazed goodness of Truly Grass Fed salted and unsalted butters and aged and sharp cheddar cheeses have officially hit U.S. store shelves.

Amazon Fresh also has the goods if you prefer to shop online, and regardless of where you buy, the quality will be unlike anything you’ve tasted. Truly Grass Fed’s remarkably creamy and naturally nourishing dairy is non-GMO, free from hormones and antibiotics, and raises the quality bar in every respect possible.

So, head to your nearest grocer and get a chunk o’ cheddah or a block o’ buttah (did that make it sound more Irish?) to support this irresistible brand of the Emerald Isle. Truly Grass Fed truly cares more about their cows and the planet than they do about profit, and I can’t think of anything more admirable. Oh! And check out this article I got to write regarding Truly Grass Fed’s regenerative farming practices.

Pact Packs



Pact‘s new brand and updated packaging are officially out in the world, and I recently spied the righteously organic collection at Whole Foods Markets in Longmont and Boulder.

The clean, green look and logo complement the brand’s “organic cotton, only and always” creed while the simplistic design brings our new positioning to life: You’re the best part of any outfit anyway, so Pact provides head-to-toe, planet-conscious basics that let you wear your true self on your sleeve. And your feet. And legs. And butt.

I’ve loved working on this feel-good apparel brand — from brand positioning and social campaigns to packaging and web copywriting — and I’m not lying when I say that half my closet is Pact at this point. Seriously though, even the dress I’m wearing in this photo and (TMI alert: the undies underneath) are Pact. Want to rock my easy-breezy maxi dress look? You may have missed this pattern from last season, but they have plenty of colors and styles to choose from online or at Whole Foods Markets across the country.

Could This Packaging BEE Any Cuter?



Honey Bunchies is a company that Faven Creative and I have been “flirting” with for years, and I’m thrilled to report that the adorable brand update we did for them is now IRL. So, I guess that means Honey Bunchies finally agreed to marry us 🙂

These insanely delicious snack bars are basically Winnie the Pooh’s fantasy. 42% of each bar is pure honey, and the rest is crunchy nuts, sunflower kernels and a whole lot of love. They’re made right here in Colorado by a passionate family that I’m now proud to call my spirit spouse.

It was an honor to help with the full packaging update, including flavor naming, wrapper copy and display box messaging, which will hit shelves this June. So, watch for the buzz to begin at your favorite store or buy online now at honeybunchies.com. You can also get a little taste of the new copy and see the previous branding below.

There’s only one Honey Bunchies.
Well, actually two. First, there are our bee-lightful handcrafted bars that are 42% pure honey and 100% sweet, salty deliciousness. And second, there’s the namesake. We’re a family company — owned and operated since 2010 — and when Dad created these sensational snacks, no title felt more fitting than his loving nickname for Mom: Honey Bunchie.

Previous Branding:

Don’t Just Eat. Win.



Unless you’ve been living under a rock (or Rocky Mountain), you probably know that we have a little football team here called The Denver Broncos. Some of the biggest names in the game have played for and passed through this franchise, including John Elway, Peyton Manning and the tank of a man known as Mark “Stink” Schlereth. These days, you can hear Mark sportscasting on ESPN radio and TV, but what you may not know about him is that he has a serious thing for green chili.

A few years ago, Mark’s landscaper buddy David Bloom had a pretty righteous chili recipe that he oh-so-generously shared with the Stink. Mark fell for it. Hard. And then, badda-bing, badda-boom, the Stinkin’ Good Chili brand was born — a partnership between this NFL superstar and his friend with a ‘green-chili thumb’. (Good one, Erin.)

Last year, alongside Alicia Potter of Faven Creative, I had the chance to give this growing brand the professional creative treatment it so needed and deserved. We worked up a range of strategic brand directions from which we landed in a place of sport, achievement and victory: Don’t Just Eat. Win. This spicy phrase is now Stinkin’ Good’s tagline and their game plan for the future as they go into queso and other categories beyond the four green chilis that I helped launch.

(Click to enlarge tub image above and read copy.)

Keep your eyes peeled for the touchdown-worthy logo and visual branding that Alicia designed (all packaging and promo copy by yours truly, including flavor names like “The Cluck” and “This Little Piggy”), and head to stinkingoodchili.com to see which stores in your area are stinking up their shelves with the good stuff. Hearty Garden is my personal fave, but you’ll have to try them all to make up your own mind. Oh! And don’t forget to ‘bring the stink’ to your next tailgate party, get-together or picnic. Every bite will have the whole crowd cheering…like for the Broncos…at the Super Bowl.

These football analogies doing anything for you?

Ok fine. But buy some chili anyway.

Roar, Vegans, Roar…for Blue Herbivore!



This is a cool one, guys. Especially if you’re like me and can’t seem to get enough plant-based flavor through that hole in your head. Side note: This pro-vegan message is brought to you by my increasing fear of our planet’s health thanks to an article I saw in the New York Times this morning, plus about a billion other articles, facts, films and sources. For real, people…just switching your snack from beef to wheat can make a difference.

But enough politics. (I swear that was the first time I did that, but this is getting SCARY.) I want to introduce you to the forever flavorful and the wildly wheat-based Blue Herbivore, previously known to loyal fans across Arizona as Maggi Vegan Jerkee. What started as a farmers market brand in 2017 has now undergone a full brand refresh, and I happen to think the results speak for themselves.

Right?!?!

New back-of-pack copy:
Hello, friend. The wildly satisfying vegan jerky you’re about to enjoy is more than meets the eye (or ‘meats’ the mouth). Each boldly seasoned batch roars with flavor and empowers you with the plant-based nutrition you need to bring your best self to the table. Or meeting. Or workout. Or party. Or binge-a-thon of that show you love. Because at Blue Herbivore, we believe that plants have the power to fuel your potential anytime and anywhere you have the chance to chew.

That “chew” part is thanks to this jerky’s texture because this stuff’s got BITE. It chews like real meat, holds up its structure as you snack, and satisfies the desire for clean protein and nutrition from sources that don’t have a mother.

But why wheat, you ask? Good question. To date, vegan diet has been dominated with soy-based meat alternatives, and Blue Herbivore is here to prove that soy is just the starting line of plant-based protein snacks. Seitan (aka “wheat meat”) is ready to claim its rightful spot in the meatless jerky category and beyond, and Alicia Potter of Faven Creative literally could not have done a better job bringing it all to life with this expressive and explosive design. My roles included the new brand positioning, packaging copy, flavor naming and some light brand name consulting.

Our clients tell us that their website and Amazon.com storefront are coming VERY soon, so I’ll def update this blog when they are. Until then, just get ready: a plant-based roar is about to reverberate through America in a BIG way.

Previous packaging for reference:

I’m Pregnant…with HUGE News.



Oh my gawd, oh my gawd, oh my gaaaaaaaaaawd. I am stoked-as-a-stork to announce the brand new, just-born Bundle Organics™ brand. After a whirlwind of positioning, copywriting, photoshooting, product naming and collaboration with the design team at 1908 Brands and the ridiculously fabulous Whitney Port, we have officially launched!

This splash page is a mere placeholder and sneak peek of the full-fledged site to come, but you know I can’t resist a little teaser. As you can read, Bundle Organics is a brand of flavorful, functional snacks and beverages for every stage of motherhood. From fertility and pregnancy to nursing and beyond, we’ve got snack bars and bites, plus creamy smoothie mixes, effervescent fizzy drinks and sensational teas (which are now available online via BuyBuyBaby) to fit every mom’s taste.

New moms and moms-to-be, def check it out. And if you’re so inclined, join us on Instagram and Facebook to hashtag your baby bumps off with our empowering new tagline #MomAsYouAre. More to come very soon…

Meet the Farmstead CBD Brand.



I came across VitaMia Hemp in a rather roundabout, non-buisness-related way. You see, my new cat Puffin (seen below) had terrible allergies and autoimmune issues that made him itchy all over with painful and unsightly skin reactions. After two traditional vets had “solved” the problem with steroids, steroids, steroids, I changed course with a vet boasting a more natural and nutrition-based approach. Dr. Fern recommended that I immediately change Puff’s diet (a decision that freed him of steroids in less than 2 weeks) and then add some CBD to the mix. Not just any CBD would do, though. She had a strong recommendation for where to find it: “There’s this couple who grows all their own hemp on their family farm up in Berthoud.” Local?! Family?! FARM?! Needless to say, I was sold, and I made the 40-minute drive that same afternoon.

 

 

After adding the VitaMia Hemp Pet Tincture to Puffin’s food for a few months, I saw noticeable improvement in his skin and coat. His fur is sooooooo soft, and I think the CBD also gave Puff’s raw, meat-only diet an extra boost. His true personality was finally able to come through—happy, vigorous and ready to explore the world at full speed. Sadly, my quiet, minimalist home was no longer the right place for this adventure-seeking feline, so he’s in a more fitting home now (sniff, sniff, wipe tear). But I have VitaMia in part to thank for helping me give Puffin his health back and get the chance to live a long and healthy life, naturally. No steroids required.

Anyway, now to the work part. After meeting John and Carina, the cool-as-kicks couple behind VitaMia Hemp, I mentioned that I thought their website could use some improvements and that I was the girl for the job. Before I knew it, we were kicking off a full website revamp and repositioning the brand with their epic point of difference: the farm.

VitaMia Hemp is now ‘The Farmstead CBD Brand,’ a hardworking Colorado company crafting ultra-premium full-spectrum hemp products for people, pets and the world. The new tagline, My Life. My Nature.™, is inspired by the brand name, which translates literally in Italian to “my life”.

It was a joy helping bring this growing brand into its own, and I am incredibly proud of the beautiful new website that we created together. So if you’re reading this and have even an ounce of interest in the polypharmaceutical benefits of full-spectrum hemp, take a look and read all about it at vitamiahemp.com. Oh, and don’t forget to enter the code Terptember15 through the end of this month for 15% off your order.

Get Your Film Fix at Altitude.



Last season, I thanked my lucky stars (and festival co-directors Jen and Michael Brody) for the chance to attend the Crested Butte Film Festival as a VIP. I’d worked closely with the Brodys months before to position their brand with a disruptive and transformative idea we all got pretty excited about: We Move You to Move the World.

Now in its second year under the new positioning, CBFF translated some of the copy I wrote into a brilliant visual advertisement for the festival, and I was elated to watch it no fewer than five times in a row. (Okay six, but who’s counting?) I also browsed this year’s lineup and have been cursing my travel schedule ever since for keeping me away this time around. From powerful documentaries and phenomenal features to thought-and-action-provoking shorts, there’s no shortage of winners just waiting to be watched.

The 2018 Crested Butte Film Festival is poised to make any film lover’s movie-going muscles tingle, and it’s all happening next weekend (September 27–30). So, if you want to escape to a world of raw mountain beauty and cinematic masterpieces, get your passes now and let the evocative experience begin. Local hint: All the theaters are within walking distance (take THAT, traffic), though cruiser bikes are clearly the way to go if you want to be “in” with the cool kids.

© Copyright Erin Bosik - Designed by Pexeto