School Is In…Style.

09/11 2013

Boulder Country Day School is a place where every child can discover his or her excellence no matter what it may be. Academics, arts, athletics—anything. And now thanks to the school’s playful and spirited rebranding effort, it’s a place that looks pretty darned hip on paper too.

Working directly with BCD’s marketing lead and one of my favorite designers Rachael Harp, I had a blast bringing the Bulldog voice to life. I had the opportunity to coin the new “Discover Your Excellence” tagline, as well as write print ads, brochures, flyers and the all-school viewbook for the families of potential new students.


If you’d like to read the copy in one or all of the printed materials I helped produce for BCD, reach out via my contact page and I can send over some PDF action.

SAMPLE COPY: BCD builds confidence with intention by teaching excellence throughout our entire program. We believe in our students, we recognize their achievements and we value their contributions to our community. Simply put, BCD is a place where every student has the opportunity to innovate, create, grow, and thrive.