Imagine a Better World for Horses.

06/21 2020

Colorado Horse Rescue has what it takes to build a better future for horses, and they’re making it happen with a unique blend of intuition, imagination and wisdom. Today, it’s my honor to announce that this hardworking local organization has a fresh brand positioning and a whole new website to (cowboy) boot.


It’s been a personal and professional honor to work with the CHR team since October of last year. They had recently gone through a visual rebrand and needed some guidance updating their tone of voice and building out an inspiring brand story. I facilitated a workshop with the staff to uncover the heart and soul of the organization. From there, we explored a few distinct directions before landing in the territory of rich industry experience, foresight and visionary action.


After solidifying our brand position and tone, we were off to the website races. I was thrilled to bring in my friends and colleagues at Betterweather, who also created my website (yep, the you’re reading right now). Tracy and Rob did a remarkable job expanding on CHR’s new visual identity crafted by designer Virginia Green, and I penned all the copy. The website beautifully showcases the adoptable horses, impact opportunities and passionate people of CHR, as well as the shocking problem this nonprofit exists to solve. Plus, about a million and one other amazing topics.

So, saddle up, start clicking and share the new website with ALL the horse lovers you know. Because whether they’ve been surrendered by loving owners who fell on hard times or rescued from the weekly livestock auction, every horse deserves the best life possible. And CHR is one of the best places for them to find it.

Huge thanks to Katherine and Grace for your confidence and endless hours of collaboration. And to the extended CHR team for trusting me to translate your passion into a piece of online art.