Made on Earth. Destined for Space.

01/06 2020

Feed your dog’s cosmic sense of adventure with Astrodog™, tempting treats for your four-legged friends made by the innovators of Astronaut Ice Cream.

I am rolling over, doing tricks and drooling with delight as part of the team that brought this stellar brand to life. Astrodog treats are unlike any other — made with premium earthly ingredients and freeze-dried for space travel using the same technology as NASA.

I was humbled to partner with Alicia Potter of Faven Creative and Molly Lazzara of ML Strategy to help the brand team realize their extraterrestrial vision. You see, for centuries, canines have survived and thrived on raw meat with small amounts of fruit and vegetables, and Astronaut Foods’ President Rodney Smith believed this primitive nutrition is what will keep dogs active, happy and healthy for eons to come. Astrodog is his tribute to man’s best friend on earth and beyond—returning their diet to its ancestral roots to feed their otherworldly futures.

Buy online or search the shelves of your local pet supply store for these gravity-defying goodies. Astrodog is proudly made in Colorado, U.S.A., Planet Earth, Orion Spur, Milky Way Galaxy.

(Back-of-pack copywriting)

This post and so much more than I can ever describe is dedicated to Rodney’s memory. Gone far too soon and under tragic circumstances, Rodney was a true steward of the earth and a pioneer of the future of food. He left this world doing what he loved, enjoying the outdoors, and those close to him have vowed to continue his legacy of protecting nature and working to leave the world better than how we found it. I miss you, dear friend. May you rest in peace and watch over us from above — your spirit dancing between earth and outer space.