Triple Duty: Crunches + Sun + Horizon.
Okay, so I have a few things I wanted to tell you guys. All are kinda time-sensitive, so in the interest of saving your eyeballs (and my fast-typing fingers) some valuable minutes, I’m triple-timing this blog.
1. ENTER THE MADE IN NATURE CRUNCH TIME SWEEPSTAKES
I named it. I copywrote it. And you stand to win a certified motherlode of fitness swag and organic snacks from my client Made In Nature. It’s Crunch Time (abdominal and mouth crunches…get it?) now through June 17, 2016, and you can click the image below to enter. Fair warning: the link’s gonna break once the sweeps is over, so don’t get mad at me when it does. Get mad at yo’self, foo.
Alicia from Faven Creative was all, “Erin, we totally have to do this project for Namaste Solar together.” And then I was all, “Heck yes, we do!” And then we did. So if you live in the Denver/Boulder area, keep your eyes peeled for this bad boy. The “Let’s Soak Up Some Sun” headline and beachy design brightens up the solar energy space and makes Namaste top-of-mind.
3. WATCH FOR NEW HORIZON ORGANIC PACKAGING
I was lucky enough to help out on some packaging positioning work for Horizon Organic alongside the awesome internal team at WhiteWave Foods. I spotted these side-by-sides at Sprouts this weekend and couldn’t resist sharing. In the image below: old packaging on the left, new on the right. Love Happy the Cow peeking up from behind the milk glass.
The new barn-board look will be working its way across the brand portfolio, including milk, yogurt, cheese, eggs, butter, mac & cheese, fruit snacks, super squeeze and more.