Bite Into Macleod Nine Rewards.

12/13 2021

Macleod Nine Rewards. It’s a points program for the world’s greatest shortbread. I named it. I wrote the copy for it. And now you’re gonna join it and revel in the all-butter, handcrafted, perfectly crumbly, Canadian and crazy tempting world of my dear client, Mary Macleod’s Shortbread.

As this sweet brand’s namesake always said, “If you’re not happy, don’t bake.” It’s why this blissful rewards program name works so well for Mary Macleod’s (pronounced Mary Muh-clouds). The name communicates the heavenly experience of the brand’s all-butter shortbread, and cues to how to properly pronounce the brand name.