Doing Good Tastes Good.
New smoothies. New tagline. Same do-gooding, two-gooding brand—except now, it might be even better because a LOT of good can fit in a 7oz bottle. With 3g of sugar, 10g of protein and a donation to food rescue organizations to help fight hunger, each simply irresistible Two Good® smoothie multiplies your good with every sip.
Smoothies That Speak Volumes
I’m so excited to share that I was on the team that brought these new Two Good Smoothies to market with fresh packaging copy that leans into the brand’s hunger-fighting mission. Here are the goods:
EVERY TWO GOOD® SOLD HELPS FIGHT HUNGER.
For every Two Good you buy, we donate to food rescue organizations dedicated to keeping good food from going to waste and getting it to people in need. You’ve helped us give tens of millions of meals and counting! Scan to watch the good add up.
What’s more, we got to update the brand’s tagline because Two Good no longer stands for 2g of sugar (though we still keep the sweet stuff SUPER low). As the brand expands beyond low-sugar yogurt cups, the Two Good name has taken on a rich new meaning: good yogurt that does good for the world (that’s two goods if you’re keeping score). The tagline: Doing Good Tastes Good™. 😋
I am so grateful to the Danone North America team for their trust, partnership and creativity, and I can’t wait to see the new Two Good website launch soon. Congrats to all on this exciting brand innovation and delicious launch. Cheers!