Pact: The Coolest Brand to Lust After

05/17 2018

The new Pact has a new website, and you can bet your organic cotton thong that I had a blast writing it in our cheeky new tone of voice. Ha! Thong? Cheeky?! I’m funny, trust me.

Now, I know I’ve already gushed about the Pact rebrand, but I just can’t help myself. So please, just keep reading and don’t ask questions.

The awesome online refresh features our new look, new logo, new copy and will continue to evolve with updates to the product pages and new earth-friendly styles you’ll crave in every color. The new homepage hits hard above the fold with an in-your-face brand message and then draws inspiration from today’s scroll-happy Insta-culture down below. Then the About page tells our story with energy, uplifting wit and the promises that Pact keeps for its customers and the product pages have poppy infusions of our cute-meets-conscious personality. I hope you click-love it as much as we do 🙂

What’s more, Pact Apparel is leaning hard into content lately (like good, responsible marketers), so we’re writing informative, engaging articles that are relevant to our ‘Pact peeps.’ Here’s a glimpse, plus a sampling of my personal favorite article so far…

5 Ways Organic Cotton Can Protect Your Lady Parts

Girls, let’s get real. We all know how important it is to keep your lady business (aka vagina) in good health, and the first line of defense is your undies. These days, you can’t fling a g-string without hitting a brand that promises to be the best, so we took a look at why so many women choose organic cotton brands like Pact Apparel to protect their nethers.

  1. Cotton Breathes
    Let your hoo-ha get some fresh air by choosing cotton underwear versus synthetic alternatives like nylon and lycra. Cotton wicks heat and moisture away from your privates and discourages the growth of yeast and other unwelcome bacteria. That means less chance of a yeast infection, imbalanced flora or an unhealthy pH level, plus better odor control. Uhhh, yes please.
  2. You Can Go Organic
    Organic cotton is a clean and eco-conscious material, and believe it or not, opting for organic shouldn’t cost as much as most clothing companies make you believe.When you choose a brand that uses only 100% organic cotton like Pact, you can be confident that no chemicals, dyes and nasty pesticides will be going “downtown.” Bonus: you can feel good—nay, great about buying undies that don’t harm the planet or the people who make them. Hooray for Fair Trade Certified™ at a fair price!
  3. Softness Counts
    Cotton isn’t just healthier for your vag, it also feels better than synthetics, which can cause itch and irritation. Ouch! The skin down there is super delicate and sensitive, so brands like Pact hand-select organic cotton suppliers who create fabrics with the softest possible touch. Rougher fibers can rub you the wrong way, leave a rash, and even transmit bacteria.
  4. Period Protection
    The dreaded period accident. Can anything suck more? Lucky for cotton panty wearers, cotton is more absorbent than synthetics and can keep less of the mess from reaching your clothes. It’s also easier to wash and less expensive than many fake fibers, which can be pricy to replace.
  5. Cotton Is Naturally Hypoallergenic
    An allergic reaction is the last thing you want in or from your underpants, so cotton is a better bet than more irritating fabrics. But buyer beware: some cotton undies use synthetic dyes or “dirty” conventional cotton that’s been treated with chemicals. Go for organic options and wash with hypoallergenic detergent to be extra safe.