Gulfstream is Boundless.

Yes, I did have the distinct pleasure of working on Gulfstream. No, I did not get a private jet as part of the deal. Why does everyone keep asking me that?

Anyway, all you readers can consider this blog just a fraction of my kajillion thanks to the Chicago-based team at Prophet for including me in such a high-profile repositioning effort. From helping craft the concept language to writing the brand’s new corporate brochure, I gotta say, I’m really flying high after this one.

Check out the video below to see the big reveal of Gulfstream’s new positioning: BOUNDLESS. And hit me up if you want to see some sample copy from the business aircraft collateral.