Boba Firsts.

This year’s ABC Kids trade show in Vegas is probably still in shock after Boba, my parent-adored baby carrier client, dominated the scene with a veritable storm of babywearing innovation. They revealed three new products that are sure to make some big waves in the industry, and I got to help with the teaser ads, packaging, booth graphics and other communications.

Here’s a snapshot of the booth. You can click to enlarge and see it in all its glory.

So now that the secrets are out (I had to stay mum until the show), here’s the scoop:

Moms and dads, prepare to deck yourself out in babywearing’s best with Boba’s first designer line (by famed fabric designer Holli Zollinger), the first ever carrier combo pack (it has a Boba Wrap, a Boba 4G Carrier and a lightweight Boba Air—a great gift for new parents) and industry darling Jamie Grayson’s first co-branded product: the #WearAllTheBabies Boba 4G Carrier.

Here’s the teaser ad we ran. Click to enlarge, and head to Boba.com to place your order.