Boba Firsts.

09/19 2014

This year’s ABC Kids trade show in Vegas is probably still in shock after Boba, my parent-adored baby carrier client, dominated the scene with a veritable storm of babywearing innovation. They revealed three new products that are sure to make some big waves in the industry, and I got to help with the teaser ads, packaging, booth graphics and other communications.

Here’s a snapshot of the booth. You can click to enlarge and see it in all its glory.

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So now that the secrets are out (I had to stay mum until the show), here’s the scoop:

Moms and dads, prepare to deck yourself out in babywearing’s best with Boba’s first designer line (by famed fabric designer Holli Zollinger), the first ever carrier combo pack (it has a Boba Wrap, a Boba 4G Carrier and a lightweight Boba Air—a great gift for new parents) and industry darling Jamie Grayson’s first co-branded product: the #WearAllTheBabies Boba 4G Carrier.

Here’s the teaser ad we ran. Click to enlarge, and head to to place your order.