Full Function, Faster.



Introducing Fullswift Mobile Physical Therapy: a new company, a fresh name, a standout positioning and a whole new approach to PT.

Fullswift is one of Boulder’s first and only full-time, mobile-only physiotherapy practices bringing expert treatment to your body and mind where you live, work and play. Translation: potential is everywhere, so Fullswift comes to you. Could this BE any more convenient? (said like Chandler from Friends).


Jesse Modica is the man behind the brand, and his wife Lisa lends her smarts to keep the company running smoothly. This literal “power couple” brought me on to build their brand from the ground up, starting with a full positioning exercise to reveal their unique truth: Fullswift believes that full functionality is the ultimate boss move. Then we moved on to naming, tagline, brand expression and a new website coming soon 🙂

In short: your optimal movement is Fullswift’s ultimate mission. Whether you’re a busy professional, a stay-at-home parent, a young athlete or anyone in between, they see everyone as a boss. Just say when, where, and be ready to put in the work, and Fullswift will get you back in driver’s seat of your health and happiness — on your terms and in your space — so you can get back on track like the boss you are.

I brought on the always talented Rachael Harp to create the new logo, look and feel for Fullswift, and she crushed it like some drunk dude’s beer can on his forehead. So, keep an eye out for “the boss van” riding around town like PT heroes and popping up at local events like Bike to Work day last month (see insta image above). And if you find yourself in need of some bodywork but lack the time to drive to an office, just remember that I know a guy.

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