Like Music to Your Nose
I’m so excited! I’m so excited! I’m so…clean.
I legit can’t believe I was lucky enough to be part of this bubbly new soap brand that’s so fresh, it’s like a symphony for the senses. Introducing: Jukebox Natural Body Soap, the best thing to hit your shower since the loofa.
I was part of the unstoppable Interact Brands team that brought bring this boss lady brand to life (they’re the sister soaps to the gentlemanly Dr. Squatch), and the musical motif was one of my favorites I’ve ever worked on. I could write aaaaaaaall day about what I wrote…but I’ll just let you read it for yourself.
(GIF credit: Jukebox)
Now get scrolling. And singing. And sudsing. Then rock on over to the Jukebox website and shop now. Great for gifting, upgrading your own shower vibes, and making you forget for just a moment that the world is falling apart. Seriously. These smell that good. Maybe better.
BTW: Free shipping on orders over $30. Ka-ching!
I got to pitch in on copywriting and creative concepting to built up the anticipation for the brand’s “album drop.”
MUSIC-INSPIRED PACK AND WEB COPY
I whistled while I worked on tone of voice development, packaging copywriting, website copywriting and website content strategy with the Interact Brands team (thank you, thank you, thank you, Karoline, Lena, Kris, Valerie and Lea) and the imaginative and fresh-smelling Jukebox crew. Oh we just laughed and laughed coming up with all these polyphonic references.
LYRICAL SCENT COPY
Lavender Fields Forever
CRISP & UNEXPECTED WITH A JUICY BONUS TRACK
Island in the Sun
FLORAL & FRUITY WITH A BAMBOO BASSLINE
SOFT & SOULFUL WITH AN EARTHY BACKBEAT
LUSH & LIVELY WITH A BUBBLY B-SIDE