Snacking Just Got Real.
When you live in Boulder, Colorado, you can get your hands on a lot of healthy foods and snacks. When you work in Boulder, you luckily don’t have to go long without getting your hands on “the latest thing” that people are going to be eating.
Introducing: CRUNCHSTERS, the mung-bean-powered super innovation from a Boulderite named Frank. These sprouted, crunchy protein snacks are seriously the most addictive thing I’ve eaten in a long time. In fact, when I brought a bag home at the start of the project, my husband asked how he could become an investor: “These are gonna be big.” They’re crunchy, nutritious, satisfying and seriously taste like potato chips, but better.
Thanks to Alicia Potter at Faven Creative, I got a chance to contribute to the rebrand in the form of a brand story to determine tone of voice (and inspire back-of-pack copy), as well as participating in the packaging design process. Check out the full story below, and then head online or to local retailers like Boulder’s Lucky’s Market to get your fix. Maybe the website will get an update soon too. I’ll never tell.
CRUNCHSTERS BRAND STORY
Let’s drop the act, snacks. It’s time to get real.
Crunchsters are the only 100% sprouted, 100% natural, 100% real protein snack. Not to mention the most irresistible.
Allow us to gush: Crunchsters are undeniably, almost indescribably satisfying. Like, tell-everyone-you-know-there’s-finally-a-craveable-snack-with-substance kind of satisfying. These sprouted little miracles of Mother Nature are the mini version of the mighty mung bean (those long, white bean sprouts you know and love). And the best part is, the sprout IS the snack. It’s pure, whole-food power with nothing artificial—no protein additives, empty calories, GMOs, allergens or other imposters. Just good, clean crunch.
We sprout them, cook them and spice them to perfection, and as if that wasn’t enough, Crunchsters keep the surprises coming. They’re the tiny food that serves up giant rewards. Every crunch combines the tempting bite of a potato chip with the unstoppable nutrition of a beansprout. It’s a feast of a snack if there ever was one with 7g of protein and 5g of fiber, plus folate, magnesium and potassium to pick you up without ever letting you down. So yeah, these plant-powered itty bits aren’t messing around. Snacking just got real.