Let Them Eat Pasta.

02/03 2022

Does a diet with no gluten and no artificial ingredients mean a life with no pasta? Yeeeeaaahno. Definitely not. NoNo Pasta® has officially hit the market, and I am so excited to have lent a hand in bringing this budding foodie brand to life.

Are you drooling yet?

I don’t think I’ve ever seen pasta this attractive. In fact, I might have to ask it out on a date. Dinner, tonight?

The super-powered ingredients that make NoNo look so “yes, yaaaas” are also known as adaptogens. From turmeric, LiveGreen™ spirulina and hemp to beets, cordyceps and nettle, these noodles have some serious nutrition cred. Each batch of NoNo pasta is carefully crafted in Italy using only the highest quality, sustainably sourced ingredients. And I’m not pulling your leg when I tell you that NoNo’s founders would settle for nothing less than the absolute best superfoods to make their super pastas. It’s all USDA certified organic, non-GMO and vegan with NO gluten, NO soy, NO corn, NO eggs, NO dairy, NO nuts and NO nonsense. I think I should say “no” one more time. NO.

It tastes so good to say NO.

Founded by two friends joined by their love of good health and great pasta, NoNo has its roots in the one and only NYC. Rachel and Tal brought me on to help bring their story and products to life through packaging copy, an ultra-premium variety box and some other key communication materials. You can read their story online and on the printed card below:

Packaging Copy

I have to admit, this is some of my favorite pack copy I’ve written in recent memory. My clients and I had a blast creating a lighthearted tone of voice that educated as much as it enticed:


Ever heard of adaptogens? They’re basically nature’s version of therapy: delicious, nutrient-dense plants that help your body adapt to stress and restore balance. The thing is, it can be hard to make time for self-care. Good thing NoNo Pasta® only takes a few minutes.

Get Your Hands On Some NoNo.

—> Hit up NoNoMarket.com to sign up for their email list and score 10% off your first order.

—> Buy the NoNo Variety Pack on Amazon (Note: NoNo is certified as Climate Pledge Friendly because their brand meets Amazon’s high standards for products that help preserve the natural world.)

—> Follow @nonomarketny on IG for a chance to win FREE pasta 🍝 .

—> Invite yourself over to dinner at my house and request — nay, demand — that NoNo Pasta on the menu.

Thanks for being so saucy.

Big thank you to Tal and Rachel for having me on the project and letting me share the news of NoNo with my little world. I can’t wait to see you take the food world by storm. 🔥

In the meantime, I’m gonna grab a fork, parmesan and red pepper flakes and chow down. Pasta la vista, baby.

Photo credits: NoNo Pasta