Maximized Skincare for Minimalist Moms

01/06 2023

The best brands aren’t made. They’re born and raised like little babies under the watchful eye of their parents-slash-founders (and a whole lot of other people—”babysitters” if you will. Like me.) And today I am so happy to announce one of the newest additions I’ve had the joy of adding to my nursery. Introducing: Syll Botanics, Maximized Skincare for Minimalist Moms.

Congratulations and mazel tov to Hilary Nalven for “giving birth” to Syll Botanics, the badass multitasking motherhood skincare brand where everything does more than one thing. This stuff works like a motha’, and now it’s being officially welcomed to the world.

I loved helping bring this little brand baby to life through hardworking brand strategy, unique product naming and personality-driven packaging and website copy. Here’s a snapshot of what we created:

Brand Positioning

After digging into the skincare category — specifically pregnancy-safe brands — I came up with three different creative and strategic directions that Syll could potentially play. Founder Hilary and I had a blast during our workshop, and we landed in this inspiring space of hardworking minimalism. Because efficiency is key when you’re a mama (or so I’ve learned from every parent I’ve ever met).

Product Naming + Packaging Copy

With multi-tasking, multi-functional products come names and copy to match. Instead of following the same tired naming tropes, we opted to own our positioning on-pack. Check out some sample copy below.

THE FACE & EYE ONE

The moisturizing, rejuvenating, illuminating, balancing, calming, antioxidant serum for AM & PM.

When you can barely find time (or energy) to wash your face, there is space for Syll. The Face & Eye One is our many-things-in-one oil serum designed to restore moisture, brighten, and strengthen skin’s natural barrier with a nutrient-rich formula of sustainable ingredients.

THE BODY 

The hydrating, soothing, smoothing, softening, fast-absorbing, restorative superfood serum.

A low-maintenance ritual that gives the rest of you the same love you give your face? Yes please. The Body & Hair One is every minimalist’s dream: a silky, mother-loving and mother-earth-friendly oil serum that puts powerful, protective plant actives in all the right places (i.e. your whole body and hair).

Website: Content Strategy + Copywriting

I also helped out with the content strategy, site map and copywriting for Syll’s full e-commerce website. Hint: to all you busy moms and moms-to-be out there, use code SyllFam at checkout for 20% off your first order. 🫄💜

New year, new brand.

As we start 2023 off on the right foot, I couldn’t be prouder to have been part of this brand’s first steps in the world. Mad snaps to Hilary for having me on the team, and to Chelsea Carron and Hello Lexi Design for making Syll glow like a proud mother.