Meet Plant Perfect. Don’t Meat Them.

05/08 2018

I seriously might squeal via blog because I can hardly contain my excitement right now. I am so proud to introduce the hot new vegan brand that’s about to blow the roof off the freaking world. Ladies and gentlemen: Plant Perfect™.

I’m going to try to keep this short in the interest of reader attention spans, so I’ll just say that this has project has impacted me heavily. Like, with the weight of our entire planet. #FoodTruth

Professionally, I’d like to FedEx about a billion thank yous to Alicia Potter of Faven Creative for bringing me in as her partner for this project. It’s been one of the highlights of my career to build the Plant Perfect brand together, from positioning and tone of voice development to tagline, manifesto, packaging, website copywriting and more. I can’t even begin to explain how much I love what we made and how many hours I plan to spend standing in front of the butter aisle waiting for our creation to hit local shelves. Thank you, Alicia. Your designs are like perfect little unicorns that, in this case, scream at you to pay attention to them in the coolest way possible.

And from a personal perspective, I just really want everyone I know to try this stuff. Seriously. I was so inspired by the vegan feast that chef MJ prepared for us at our brand workshop that I am now 80% vegan, and have been for nearly a year. And yes, there is such a thing as 80% vegan—even 5% or 13%—because like we say at Plant Perfect, “We’re all a little bit vegan.” It doesn’t have to be all or nothing, but it does have to be drool-inducingly delicious. Big hugs and high fives to the Pivotal Foods brand man (and card-carrying vegan) Mark Garrison and the lovely miss MJ for your endless trust, enthusiasm and willingness to let us slingshot Plant Perfect into a galaxy that no plant-based brand has gone before.

Plant Perfect is here, and it’s UN-VEGAN-BELIEVABLE™.