Dave’s Killer Copywriter

Is there any brand more EPIC than Dave's Killer Bread? I submit that there is not. And that's why I'm especially proud to be on the team of copywriters, namers and strategists lucky enough t...

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Once Upon a…Ton of New Products!

Pantry Picks for Peckish Kids My client Once Upon a Farm is growing like wild as they innovate exciting new products that take a stand for real ingredients, honest nutrition and irresistibl...

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Introducing Ripple Shake Ups

The Idea It’s 8pm. Do you know what your kids ate today? As a parent in today’s fast-moving world, it’s a challenge to know if your kids are actually getting the nutrition they need--...

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Feelin’ Saucy: Hella Hot & Honey Sweet

Delicious innovation is available by the bottle at Bachan's. Personally, I'm an OG Bachan's fan, but I might have to make these new flavors my side pieces. They're the sweetest and spiciest ...

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Bring the ‘Hole In The Wall’ Home.

If you've ever lived in or visited Chicagoland, you probably know about the Hole In The Wall. It's this unassuming little Italian joint in Northbrook outside the city, and it's legendary. Fo...

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New Pack Throwback

I am so proud of the work I did with the Made In Nature team during my tenure there as a "Creative Director at large." For seven years, I tinkered around on everything from packaging and adv...

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Farm-Fresh Words Grow Here.

Hey, baby. Want to see some sexy work? Wait a minute. Wrong kind of baby. Let me just switch mental gears aaaaaaaaand.... We're back! And straight-up PUMPED to share some of the work I...

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YoCrunch Packaging Refresh

You know YoCrunch. Even if you don't think you do, you do. It's the original "only in the cool kids' fridges" yogurt—the one with all those sweet, crunchy toppings tucked into the lid. Wha...

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Once Upon an Oat Bar…

It's official. I'm a lucky bish. I've been working with Once Upon a Farm for almost a year now, and I finally get to tell you all about it (all three-to-five of you who regularly read my blo...

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Erin and Laptop Go to White Castle

Is this real life??? Yes, Erin. Yes it is. In one of the most delicious moments of my professional career, I got to help shape the tone of voice and write packaging copy for the icon ...

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Have Your Veggies and Love Them Too

The dinosaurs were big. Huge, actually. So, naturally Green Giant® had to get in on all that colossal-sized fun. This legendary brand's new dippable, devourable Dino Veggie Tots have a full...

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This Brand Is Bananas, B.A.N.A.N.A.S.

My friends at Interact Brands know their way around a packaging project, and they really brought the goods when it came to Diana's Bananas. This retro-styled refresh slaps with some serious ...

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Grab Zero by the Spoon.

Zero sugar. Zero compromises. If that doesn’t focus your spoon and attention on Light + Fit's NEW Zero Sugar yogurt, I don’t know what will. I've tasted it for myself, and these cups—i...

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Stew On This…

Craving something different? Let Mina stir the pot and spice things up with their new line of authentic Moroccan soups and stews. These thick and satisfying heat-and-eat options blend premiu...

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From Maple Grove to Kitchen Table

America's #1 maple syrup has put in more than 100 years to earn its top rank, and Maple Grove Farms' new website gives it the undeniable, unrivaled, uninterrupted screen time it deserves. Ch...

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Chocolate with a Mission

Any chocolate fans out there? Oh who am I kidding—everybody loves chocolate. But all the refined sugar lurking inside most recipes isn't nearly as tempting. Enter: Wild West Chocolate, a b...

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Hello Ginger. Well, Hello to You Too.

Ginger is so hot right now, and it's not just because it hits with the perfect amount of spice. This wild root has vitality-boosting benefits for days, and my rambunctious client Rowdy Merma...

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Doing Good Tastes Good.

New smoothies. New tagline. Same do-gooding, two-gooding brand—except now, it might be even better because a LOT of good can fit in a 7oz bottle. With 3g of sugar, 10g of protein and a don...

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Maximized Skincare for Minimalist Moms

The best brands aren't made. They're born and raised like little babies under the watchful eye of their parents-slash-founders (and a whole lot of other people—"babysitters" if you will. L...

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The Tupperware Party’s Just Getting Started.

Tupperware® is a brand built to stand the test of time. It's an icon in every sense of the word. For more than 75 years, Tupperware's legendary products have earned the trust of families ar...

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Introducing Wellderberry™

Take control of your wellbeing — and enjoy every drop — with the righteous ruby waves of Wellderberry™, the original elderberry refresher. This crisp and fruity water beverage is ...

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Like Music to Your Nose

I'm so excited! I'm so excited! I'm so...clean. I legit can't believe I was lucky enough to be part of this bubbly new soap brand that's so fresh, it's like a symphony for the senses. I...

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Live Lahli. Love Lahli. Say that five times fast. And even if you can, it won’t be much longer before your fluffy, flavorful Lahli Morning Protein Bites are hot and ready to eat. Crafted w...

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Rowdy, Roaring and Ready to Drink

Brain need a vacay? Mine did too, which I gave it the past couple of weeks while traveling around Europe. Fittingly, the name change I worked on for Rowdy Mermaid's tropical-getaway-tasting ...

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Protein Gone Wild

Crispy, chocolatey and built for stamina. That’s Go Wild™ Power Ppuffs, the protein-poppable snack crafted by chocolatiers and destined for greatness. Now, if you know me, you know...

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On the Plus Side

Gut quiz time. Did you know that 70% of your immune system resides in your gut? The experts at Activia have known this sexy fact since they started 20 years ago, so it's no surprise that the...

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Put a Little Power in Your Puff.

What has six sides, serious plant-based protein and sweet cereal crunch you’ll crave all day? These boxes. Love Grown's NEW rise-and-shine Power Puffs+ are made with high-quality pea pr...

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All the Latest Things

It's been a hot minute since my last blog, and I have only myself to blame. Well, myself and covid. Sadly, I caught "the thing" a few weeks ago and it took. me. dooooooown. But I'm back in a...

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Erin, where does maple syrup come from? It's a question I'm asked pretty much...never. But for the purposes of this blog, let's just say it's a frequent Q, to which I give the A: Vermont. Ma...

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All of my clients are sweet—probably because I refuse to work with meanies. But all attitudes aside, I feel deliciously fortunate to work with so many brands that fulfill my literal and me...

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Ready to Get Your Veg On?

Empty carbs? Not in this freezer. I'm thrilled to announce that two exciting new veggie innovations have officially dropped from one of my favorite clients, and I was lucky enough to do t...

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From Disfruta to Fruit Splash

Creativity is a universal language. As a copywriter, it's one of my greatest challenges to communicate in ways that transcend words and tap into the most essential, sometimes emotional benef...

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Let Them Eat Pasta.

Does a diet with no gluten and no artificial ingredients mean a life with no pasta? Yeeeeaaah...no. Definitely not. NoNo Pasta® has officially hit the market, and I am so excited to have le...

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Women Are A Force at Work.

Did you know that around 1.8 million women have left the workforce since the start of the pandemic? It's a troubling stat, and Light + Fit® wants to help by raising awareness and giving bac...

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Nature’s Got Rhythm.

Your heart is beating. Your lungs are breathing. You’re alive, well and apparently making really good choices when it comes to beverages. Like Rowdy Mermaid's NEW rhythmic Hibiscus Pulse&#...

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Giant Stuff Is Happening.

I can't believe it's taken me so long to share such BIG news. But, better late than never, right? I'm thrilled to share that I have been working with the one and only Green Giant brand since...

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6 Brands? Yogurt To Be Kidding Me.

I love yogurt, and I love working with Danone. So yeah, it's been a pretty great year. Since January, I've been proud to partner with the culture-crazed spooniacs who run the yogurt busin...

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Bee Beautiful. Bee Bjorn’s.

Every once in awhile, I'll work on a project and never know what happened to it. Then *POOF* out of nowhere, I'll happen across it in a store, in conversation, or in this case, at the airpor...

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How Do You “Wheat” It?

Cream of Wheat is a classic, and it's been the same warm, comforting cereal since it first launched in 1893. Thing is...the packaging was starting to look almost as old as the brand. (Cough,...

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Menu Del Sol Makeover

Ever heard of Menu Del Sol? I'm gonna go ahead and guess that you haven't because this frozen taquito brand has seen pretty limited distribution in the past. Buuuuuuut, as the frozen food ai...

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Two Brands Kicking Butt

Any other branding peeps ever walk around a grocery store, see a package you worked on, and for just a moment feel like all is right in the world? Like...the long hours, hard work and hustle...

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Get Your Paws on a Cocobear.

COCO-M-G, you guys. I've been waiting to write this blog for months, and I can finally shout it from the virtual rooftops: COCOBEAR IS NOW AVAILABLE IN DENVER AND BOULDER! Now let me just...

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Organic Botanics

Introducing Red Saint, a ready-to-drink botanic spirit brewed with some of the earth's most treasured ingredients. This disruptive drink (crafted by certified sommelier Gianni Ottone) and b...

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Meet Me at The Niche.

Everyone's gotta eat, and Meals and Wheels makes sure those who can't do their own cooking can get the nourishment they need to stay happy and healthy at home. Meals on Wheels has been part ...

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It’s About to Get Vegan Up In Here.

Holy hell, 2020. You really did a number on us. From a devastating pandemic and a forehead-vein-popping election to rampant wildfires and — weren't there some murder hornets in there somew...

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Light + Fit Redesign

Eating better means feeling better. That’s not just common sense. It’s scientific fact. And it’s why Dannon Light + Fit has your back (and front and sides) covered with nourishing foo...

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Mary Macleod’s Shortbread Redesign

Always bake happy and always use butter. Those were Mary Macleod's only rules when she opened Canada's first shortbread bakery back in 1981. Nearly 40 years later (AKA now), I was honored to...

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Looking Good, HEX and Hogs.

Just a quick little update from two clients that are...basically total opposites. One helps clean and un-stink your clothes while the other literally comes from a pigpen. One is concerned ab...

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Nothing makes me happier (or hungrier) than working on brands that I personally support. Gardein is one such brand, and I've been a fan of their plant-based proteins for years. That's why it...

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Keeping Life Deliciously Lit

Food can do even more than might you think. Like, a lot more. Protein, collagen and antioxidants are basically unicorns in ingredient form. They may not technically be magic, but the way the...

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A Hot New Take On Soup

The news is out, and everyone from Veg News and Food Business News to vegan blog The Beet can't stop talking about Gardein's new line of plant-based soups. And yes, they even make your favor...

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Andy Samberg Read My Writing On TV!

Of all the snacks on all the shelves in all the world, Andy Samberg had to read mine...on The Tonight Show with Jimmy Fallon! I couldn't believe my eyes and ears when my Made In Nature clien...

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The Grain-Free Gettin’ Is Good.

Oh heeeeeey, grain-freetarians. Looking for something to put a little more love in your breakfast? I've got just the thing. Spoons, Initiate Grain-Free Contact. I was as happy as a clam at...

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Quarantine 2020: Another Update

Welp. The surge continues, eh America? We're now a full 4 months into this pandemic, and our world (and my work) seem to be in a perpetual state of change. Some of the changes are good, some...

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Shakshuka Is My New Favorite Word.

Meet Mina, my latest quarantine cooking obsession and one of my favorite flavor-crafting clients. Famous for its shakshuka (a flavor-laden Moroccan tomato sauce that's savory-spiced and p...

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Shameless Sweetness

How come dessert gets all the chocolatey attention? Made In Nature says, "When your sweet tooth calls, don’t let it go to voicemail." Answer with the first fudge approved — and blatantly...

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WUJU Like a Taste?

Is it deliciously dark in here, or is it just me? I'm so pumped to share that WUJU Foods has officially joined the roster at EBB Copywriting + Creative, and I can't speak highly enough ab...

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Go for a Better Snack.

If snacks are meant to be mellow, then how come this? Introducing Go Wild, a line of sweet (deconstructed desserts) and savory (nut & veg protein mixes) snacks now gracing the shelves of...

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A Modern Look for Ancient Harvest

While I can't take credit for the copywriting on this bad boy, I was thrilled to get the chance to work with Ancient Harvest and Faven Creative on the positioning and tone of voice developme...

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Making Sense of Scents

HEX Performance laundry detergents don't just rid your stretchiest, stinkiest workout fabrics of nasty bacterial stink. Now they also make your threads smell like all different kinds of heav...

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The Ultimate Has Arrived.

I'm a vegetarian — have been for years now. And while I can't claim to be card-carrying vegan, I do my best to limit dairy and other animal products on my plate. Lucky for me, there seems ...

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Un-Stink Your Stuff.

Mold, mildew and bacteria: gross, grosser and grossest. The patented science used in HEX Performance laundry care products helps eliminate tough odors and keeps them from coming back. Everyt...

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Made on Earth. Destined for Space.

Feed your dog’s cosmic sense of adventure with Astrodog™, tempting treats for your four-legged friends made by the innovators of Astronaut Ice Cream. I am rolling over, doing tri...

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Love Grown is Growing Better.

It's official. Love Grown has formally announced the rebrand I worked on with Alicia Potter of Faven Creative and Nicole Kugizaki of Saturday Insights. Boom! Nicole rocked the research. B...

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Life Waits for No Fabric.

We all have our favorite activewear: that tee that fits just right, those capris that make your butt look slamming, that tank that may as well come with tickets to the gun show, etc. And whe...

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Power to the Pineapple.

Dole is big on pineapples. Like, obsessed with them, actually. And it just so happens that those pointy, pokey fruits are where this legendary brand got its start. It's true, kids: Dole bega...

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Where You From, You HEXy Thing?

Out with the old, in with the new HEX Performance laundry detergent bottles! That's right, folks. Our sparkling new design is now on store shelves and online, and the rest of this makeover i...

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Clean Up Your Activewear.™

Traditional laundry detergents haven’t evolved much in the past 50 years. Tide: same old. Gain: same old scented. Arm & Hammer: yawn. All: whole lotta blah. Seventh Generation: eco-fri...

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Truly Grass Fed: From Ireland to America

Truly Grass Fed is a revolution in modern dairy that hearkens back to the basics. Small herds and a passion for the art of farming. Clean, wholesome dairy made by happy, healthy cows who gra...

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Pact's new brand and updated packaging are officially out in the world, and I recently spied the righteously organic collection at Whole Foods Markets in Longmont and Boulder. The cle...

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Could This Packaging BEE Any Cuter?

Honey Bunchies is a company that Faven Creative and I have been "flirting" with for years, and I'm thrilled to report that the adorable brand update we did for them is now IRL. So, I guess t...

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Don’t Just Eat. Win.

Unless you’ve been living under a rock (or Rocky Mountain), you probably know that we have a little football team here called The Denver Broncos. Some of the biggest names in the game have...

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Foraging for Three Bears

Is it just me, or can you hardly swing cereal spoon without hitting a new brand of oatmilk these days? Seriously, I was just at the store and in just a few month's time, this category has go...

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Roar, Vegans, Roar…for Blue Herbivore!

This is a cool one, guys. Especially if you're like me and can't seem to get enough plant-based flavor through that hole in your head. Side note: This pro-vegan message is brought to you by ...

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I’m Pregnant…with HUGE News.

Oh my gawd, oh my gawd, oh my gaaaaaaaaaawd. I am stoked-as-a-stork to announce the brand new, just-born Bundle Organics™ brand. After a whirlwind of positioning, copywriting, photosh...

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You Razzin’ Me?

As I crammed my kisser with yet another bag of the newest organic Supersnacks from my client Made In Nature, I read the packaging copy and realized that—gasp!—I never blogged about it. H...

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Get Your Axle In Gear.

I admit it: As soon the team at RAD Roller told me they were launching "the RAD version of a foam roller," I texted founder Mike Mallory and begged him to mail me one. Immediately if possibl...

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Snack on the Wild Side.

What started as Veggie-Go's™ snacks has now grown into a bold new brand bursting with fresh flavor (and ideas). Ladies and gentlemen: Wildmade™. Since veggies are no longer ...

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Meet Plant Perfect. Don’t Meat Them.

I seriously might squeal via blog because I can hardly contain my excitement right now. I am so proud to introduce the hot new vegan brand that's about to blow the roof off the freaking worl...

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Grow Brands, Grow!

The last couple of weeks have come with a couple of feel-good updates from a couple of my favorite brands and clients. Wow, that's a lot of couples. Anyway... First up: Casa Alvarez Foods...

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The Fruit Doesn’t Fall Far from the Family Tree.

Some say you don’t get to pick your family, but Dole thinks that’s bananas. For more than eight generations, Dole has carefully chosen who and what they want in their growing brood. From...

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Mo’ Oats, Mo’ Deliciousness.

Prepare to maul the shelves of your local grocer because Three Bears has officially launched its new lines of Oat Bars and Fruit + Oat Snacks to accompany their popular Oatmeal Cups. We comp...

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Escape the Ordinary with Split Fresh Cut Gelato.

Behold a world beyond the bowl and far outside the waffle cone. Introducing Split™ Fresh Cut Gelato, a lusciously sweet getaway from the same old everyday. This fresh take on indulgen...

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Valentine's Day is a whole big thing around EBB Copywriting, so it makes sense that Merrick's new Fresh Kisses products would start gracing the shelves so close to the day. I was lucky enoug...

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Right at Home in Boquete, Panama.

Why hello there, 2018. I'm so glad you're here. 2017 was a doozy, and after some Central American adventure over the holidays, I'm healing up nicely from my mosquito bites and ready to take ...

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Filled Figgy Pops Have Officially Dropped.

They're fun. They're filled. And they're so delicious, it's stupid. Introducing three flavors of nut-butter–filled Figgy Pops from the one and only Made In Nature. See below for a snapshot...

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Join the Grain Trust.

Grain Trust. It's like brain trust, get it? How deliciously clever. I wish I could take credit for the name of this one, but alas, I cannot. This integrity-based brand of frozen rice is the ...

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Don't we all? Good think all of us can have Free2B's newest confection, Snack Breaks, because they're top-12-allergen-free, vegan and so tasty you'll scream. This premium snacking chocolate...

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Eat This. It’s the Just-Right Thing to Do.

Along comes another fruitful partnership with 1908 Brands. And this time, it roars. It is with great pleasure and a full belly that I introduce to you Three Bears, a delightful brand of...

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Raise Your Snack Esteem.

I was feeling pre-tty, pre-tty confident on a recent hike up Mount Sanitas. Why, you ask? First, because I went with the whole team from Urban Canvas after we presented some tasty new work ...

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Two New Ways To Get RAD.

Let the fanfare blare and the hallelujahs bellow because the long awaited launch of two new RAD massage and mobility tools is upon us. Introducing the RAD Atom and the RAD Centre, a coupl...

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Cool As Quinoa.

About two years ago, my client Quinoa Corporation was approached to create a private label brand of whole-grain quinoa. Seems right up their alley with a name like "Quinoa Corporation", ami...

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The Great Blume Migration.

It's happened. They're here. Blume Honey Water is officially stocking my fridge and the cold cases of several Rocky Mountain establishments. This hive-sweet client of mine was born in Pi...

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Fruit Is Going Places. Introducing: Fruitivity Snacks.

Drumroll please... Fruit isn't just a food to us. It's a playground. A natural wonderland of unexplored creativity. A bright and colorful palette of snacking adventure. A never-endin...

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Poetics for Pimples.

Just a little mini blog today. We'll call it a "miog" to save time. In this miog, I'd like to introduce you all to Clove Hill, a brand created by acne experts and made all pretty and stu...

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Snacking Just Got Real.

When you live in Boulder, Colorado, you can get your hands on a lot of healthy foods and snacks. When you work in Boulder, you luckily don't have to go long without getting your hands on "...

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Cold Weather. Cool Mint.

Holy freezing temperatures, Batman! These Colorado weather patterns be cray. But you want to know the best way to fight the winter blues? Chocolate. Even better? Dark chocolate. Even better...

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Flavor Lives Here.

A bygone Boulder restaurant has reemerged as a frozen foods brand this month with the debut of Casa Alvarez Foods. Founded by the owners of Casa Alvarez restaurant—which closed in 2014 to ...

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Live In Full Blume.

Blume Honey Water. Just saying the words makes a mouth wanna water, doesn't it? So when Carla Frank (co-founder of Blume along with her longtime friend Michelle Meloy Burchfield) approached ...

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Three new Boulder Organic! soup varieties are hot, hot, hot of the presses, and you know I gotsta get in on dat copywriting. Look for them on Target shelves soon, and make sure to snag one o...

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Get a Good Night’s Skoop.

Light’s out, people. It’s time for bed, so let's all celebrate a hard day’s work with a great night’s sleep courtesy of Healthy Skoop's NEW Sleep Protein nutrition shake. Wait,...

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A leisurely morning stroll through Lucky's Market quickly became a full-on search party to hunt down some of the store-brand products I've had the pleasure to work on. Hummuses? Yep. Sals...

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You Better Snack Yourself Before You Crack Yourself.

Hungry? Me too. Probably because we humans have developed a seriously warped relationship with food. With so many "faux foods" out there, it can be hard to pick out the real ones—espe...

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Triple Duty: Crunches + Sun + Horizon.

Okay, so I have a few things I wanted to tell you guys. All are kinda time-sensitive, so in the interest of saving your eyeballs (and my fast-typing fingers) some valuable minutes, I'm tr...

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Rudi’s Freezer Freedom.

Rudi's Gluten-Free Bakery is famous for its soft, fluffy loaves. And what was once found in the freezer (and still is!) is now also kitchen-counter-ready. Keep an eye out for the brand's ...

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There’s a New Kid’s Bread on the Block.

I can't believe it's been more than seven years since I first started working with Rudi's Organic Bakery. From pitching in on the re-brand at Sterling-Rice Group, to writing on-pack mess...

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Put. This. In. Your. Face. Hole. Right. Now.

Sometimes I feel like the luckiest copywriter in the world. I get to work on some of the coolest brands, with some of the coolest people, in the coolest place on earth. Case in point: Made ...

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Freedom Tastes Like Chocolate.

Boulder's own Sun Cups is now evolving into Free2B Foods—a brand on a mission to provide free-from delights for the chocolatey inclined. These tempting treats give allergens the boot to�...

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Boulder Organic! New Soup Sighting.

The best thing about working for local brands? They show up on the shelves of all my neighborhood haunts. Last weekend, as I strolled the aisles of Whole Foods, I was quickly transported to...

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Intelligent Tubs.

Boulder, Colorado is home to some pretty hotshot brands, including a whole bunch of edible ones under the (aptly named) Boulder Brands umbrella. You know who I'm talking about: Smart Balan...

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All Bite and No Bark (Thank Goodness).

I've been accused of "drinking the Kool-Aid" on many of the brands I work for (picture me on a soapbox, defending my clients as the 100%, absolute best at whatever they make or do). I swear,...

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Are you prepared to join the RADvolution? For your own good, I sure hope so. RAD massage and mobility products are designed by experts and for everyone, and they're some of the most inno...

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Power to Your Pasta.

Looking for a plate of more nutritious noodles? Problem solved. My clients over at Ancient Harvest recently launched these three high-protein varieties of their delicious Supergrain Pasta™...

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RAD Rod In Action.

So psyched to get my very own RAD Rod in the mail from my bodacious bodywork client RAD Roller LLC. Thanks for giving this distance runner exactly what she needs to keep logging those mile...

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Make It An Ancient Harvest Morning.

Wake up to what’s next in ancient grains: four satisfying new hot cereals from the innovative kitchens of Ancient Harvest. Made with gluten-free rolled oats, quinoa, millet and amaranth a...

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Strip Down for JC’s Nudies.

To call myself an ice cream fan would be like calling New York City a small town. I love the stuff—eat it pretty much every night—so when Vermilion came to me with the chance to work on ...

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A Souped-Up Makeover.

Sweet mother of nature! This soup is so good it'll make you want to (SHOUT!) kick your heels up and (SHOUT!) throw your hands up (SHOUT!) throw your head back and (SHOUT!). Come on now. ...

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It's always a treat to see my work on shelves, especially when said work is for so-sweet-they-must-be-a-treat Zone Perfect nutrition bars. My pals at Sterling-Rice Group did an outstan...

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Whole Foods, you complete me. As one of my very favorite clients, the well-known natural market gives me all kinds of fun- and foodie-centric copywriting challenges, including this recently ...

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New Züm XR Packaging On Shelves Now.

Züm XR is unlike any other sports drink on the market. Actually, it’s unlike any other beverage of any kind. Designed for endurance athletes, but ideal for everyday energy-starved workin...

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Check out these growlers from Boulder's XYZ Studios. If present-day me would have told past me that I would be spending my days writing copy about Steve Ballmer for the back of a beer bottle...

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