Stew On This…

Craving something different? Let Mina stir the pot and spice things up with their new line of authentic Moroccan soups and stews. These thick and satisfying heat-and-eat options blend premium plant-based ingredients with bold seasonings to create an experience that’s both familiar and unexpected. It’s a fast and flavorful way to break free from the recipe rut and bring culinary discovery home. Or to work. Or wherever life takes you.

Image credits: Mina Foods

Mmmmmina.

I was so excited to work with the Mina team waaaaaaay back at the start of covid when these products first came to fruition. I helped craft the copy and callouts for all the pouches alongside Fouad, Mina’s fearless leader, and the incomparable Lisa Simpson at the design helm. And after what feels like—and actually was—years of waiting, the full line is now live and open to order on Mina’s website and will be hitting the shelves of Whole Foods nationwide next month.

Loving those legumes

As a plant-based eater, you can probably imagine that I’m a fan of what Mina’s doing—and you’d be right. These soups and stews are made with the highest quality ingredients and recipes that go back generations. It’s no wonder they’re getting such high praise from flavor critics and two enthusiastic thumbs up from EBB (that’s me). Sign up for Mina’s emails on their website to score 10% off your first order, and ENJOY!