Strip Down for JC’s Nudies.

12/09 2014

To call myself an ice cream fan would be like calling New York City a small town. I love the stuff—eat it pretty much every night—so when Vermilion came to me with the chance to work on the packaging for some new frozen treats, it may as well have been my birthday for crying out loud.

You may know JC’s for their absurdly delicious Pie Pops, but now the brand is bringing fans four new ways to lick up some smooth, creamy luxury, and they’re calling them JC’s Nudies. Made with flavorful swirls of the brand’s coolest creams (minus the pie-crust coating of their other products—hence the “nude” name), JC’s Nudies are the perfect no-guilt sweet treat. They have just 110 calories each and spirals of dreamy satisfaction—not to mention some really cute copy on the boxes *wink wink*.

So look for JC’s Nudies now in your favorite local retailers and make sure to read (and love) every single word on the package. I’ll be watching you…


Photo credit: JC’s Pie Pops’ Facebook Page