Shakshuka Is My New Favorite Word.

05/06 2020

Meet Mina, my latest quarantine cooking obsession and one of my favorite flavor-crafting clients.

Famous for its shakshuka (a flavor-laden Moroccan tomato sauce that’s savory-spiced and perfect for poached eggs), Mina is a bold, brave and badass brand on the grow. And while simmering eggs in this sensational sauce is the traditional serving, this stuff works on eh-nee-thing. It gives homemade pizza a complex and craveable kick. It’s great in pasta or on top of roasted veggies. And then there’s my household’s heavy use: as a dip/topper. Because if anything can somehow make homemade crusty bread and cheese even better, it’s Mina.

(Image Credits: Casablanca Foods)

Working Together

It’s been my pleasure to collaborate with Mina’s founder Fouad Kallamni on a range of exciting projects for the past year. The brand serves up a bountiful buffet of top-quality Moroccan foods, and I’ve enjoyed every bite and assignment.

We’ve worked on packaging copy, Amazon marketplace messaging and several new products, including their single origin olive oil and a soon-to-launch line of items that I’ll get to brag about very soon. Also: Costco must-haves, like the twin-pack you see below. Costco shoppers in the Northeast region can double their delight bulk-style as they stock up on essentials and edibles from Mina.

I Spy…

I was lucky enough to find a whole shelf of Mina products right here in a Boulder market, so you can bet I grabbed a selection of…pretty much everything. But don’t feel left out. You can shop for Mina Moroccan products on their website or on, and be sure to come hungry. Everything they make is crafted with the finest quality ingredients using Mina’s (that’s Fouad’s mom) family recipes. Mmmmmmina.