Rudi’s Freezer Freedom.

Rudi’s Gluten-Free Bakery is famous for its soft, fluffy loaves. And what was once found in the freezer (and still is!) is now also kitchen-counter-ready.

Keep an eye out for the brand’s latest recipes in the bakery aisle (nice new digs)—available in Original and Multigrain. I got to help out with the packaging alongside Epicenter Creative, plus a bunch of fun promotions, digital efforts and all of the product website copy with Vermilion Design + Digital.

Image credit: Rudi’s Gluten-Free Bakery Facebook Page

Packaging Copy:

Gluten-Free Is Going Places

Let’s just tell it like it is, shall we? Gluten-free bread is just as real as “real bread,” and at Rudi’s Gluten-Free Bakery, we plan to prove it. Our Gluten-Free Original Sandwich Bread has a new recipe with a squeaky-clean ingredient label, so now it tastes better than ever. You know, like real bread. Because it is. Plus, each slice is sweetened with a hint of golden honey, a fact made even sweeter when we donate to Xerces to protect the bees that make it all possible. Love that buzz.