Erin and Laptop Go to White Castle
Yes, Erin. Yes it is.
In one of the most delicious moments of my professional career, I got to help shape the tone of voice and write packaging copy for the icon of all burger icons: White Castle. And it’s all thanks to Interact Brand who were kind enough to have me on the team. Also, I can’t neglect to thank the badass clients at the Castle who granted me permission to have some steam-grilled fun with the boxes that hold their epic frozen sliders.
I spied these at my local 7-Eleven and Safeway stores, and I bet you don’t have to roam far to find some near you. Read on so the fresh copy can speak for itself.