Women Are A Force at Work.
Did you know that around 1.8 million women have left the workforce since the start of the pandemic? It’s a troubling stat, and Light + Fit® wants to help by raising awareness and giving back to organizations with like minds and like missions.
Light + Fit is all about helping women balance life, work and health so each of us can find our own rhythm. It’s why this empowering brand partnered up with Dress for Success® to create these luscious Orange Cream and Lemon Cream Greek Nonfat Yogurts and bring attention to the issues impacting women who have left the workforce. Danone North America also donated $100,000 to support this inspiring organization’s work as the only global non-profit employment resource for women.
I’m so proud to have worked on this project from the very beginning. I worked with Danone’s outstanding brand and design teams to create a variety of concepts brought to life by a team of talented female illustrators. From there, we chose the winning flavor-forward look (see above), I wrote the copy, and now these two tasty flavors are hitting shelves across the nation. Go pick some up, grab a spoon and show your support for women in the workplace today!