Bon Appetaggio!

Seldom do I have more fun working on a naming project than I did on this one for Fiorucci. Fiorucci is basically a legend in the meat and cheese world — a virtual smorgasbord of fine Itali...

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Full Function, Faster.

Introducing Fullswift Mobile Physical Therapy: a new company, a fresh name, a standout positioning and a whole new approach to PT. Fullswift is one of Boulder’s first and only full-time...

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In the Mood to Go Nude?

It's here! It's here! The new TrueTones collection from Pact has officially dropped and awaits your order on wearpact.com. You see, throwing shade has never been Pact's style. But complim...

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New Year, New Name.

Happy New Year, everyone! I hope your holidays amounted to just the right amount of revelry and no broken bones...or equivalent...or worse. Now that we're officially living the kind of clean...

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Gasp-worthy Grapes Are A’Growing.

Calling all fruit lovers, vineyard swooners and snackers with 'grape expectations'. To the Concord crazies, the seedless fanatics and, heck, all the winos out there too. Allow me to introduc...

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I’m So ExciteEd! And I Just Can’t Hide It!

I'm about to lose control and I think I like it. Introducing the new name and branding for the Denver Museum of Nature and Science's school and group programs: ExciteEd. This collection o...

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First, they went BOOM. Now, we are Market. It is with great pride and passion that I announce the launch of a new brand and brokerage from my friends Todd, Heidi and Laura, formerly of BO...

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Snack on the Wild Side.

What started as Veggie-Go's™ snacks has now grown into a bold new brand bursting with fresh flavor (and ideas). Ladies and gentlemen: Wildmade™. Since veggies are no longer ...

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Escape the Ordinary with Split Fresh Cut Gelato.

Behold a world beyond the bowl and far outside the waffle cone. Introducing Split™ Fresh Cut Gelato, a lusciously sweet getaway from the same old everyday. This fresh take on indulgen...

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Beech-Nut Name Sighting

Lesson of the day: pleasant surprises come in pretty packages. How I learned it: I was on an inspiration hunt for a current naming project and decided to hit the shelf-wealthy grocery sto...

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Two New Ways To Get RAD.

Let the fanfare blare and the hallelujahs bellow because the long awaited launch of two new RAD massage and mobility tools is upon us. Introducing the RAD Atom and the RAD Centre, a coupl...

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Meet Evenpulse.

What was once The Magis Group is now Evenpulse™, and I'm the girl responsible. Well, partially at least. When Crow & Raven first approached me about this project, it was st...

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Cool As Quinoa.

About two years ago, my client Quinoa Corporation was approached to create a private label brand of whole-grain quinoa. Seems right up their alley with a name like "Quinoa Corporation", ami...

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Crave. Save. Repeat.

Let me get this straight, Made In Nature. You want me and Urban Canvas to create a coupon book, but it can't be a coupon book. It has to have coupons (yes) and it has to save people money (...

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Fruit Is Going Places. Introducing: Fruitivity Snacks.

Drumroll please... Fruit isn't just a food to us. It's a playground. A natural wonderland of unexplored creativity. A bright and colorful palette of snacking adventure. A never-endin...

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Get the Fullcoat Treatment.

I don't do as much B2B work as I used to because frankly, I'm just not all that great at it. But naming? Naming I'm good at. And every once in awhile, a project will come my way that may so...

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Smart Ash Spotting.

Since I live in Boulder, it's not every day that I get to see my Denver work live and in person. That changed this past weekend when I was in the Mile High City for dinner and saw my Be a Sm...

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Stoplight Success.

This one time (yesterday) in Boulder (where I live) I was driving home after grabbing a cone of burnt honey ice cream from my buddy Ian's ice cream shop Heifer & The Hen. Not sure how ...

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Name It. Align It. Dig It.

This copywriter doesn't stop at writing just copy. In fact, an increasing segment of my business is falling into brand positioning and company/product naming. Case in point: the newly launch...

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Have Baby, Will Travel.

Traveling isn't always easy. Add a baby or a couple of kids to the equation and it can seem next to impossible. That's why my friends Liz and Molly started a little company we like to ...

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Live In Full Blume.

Blume Honey Water. Just saying the words makes a mouth wanna water, doesn't it? So when Carla Frank (co-founder of Blume along with her longtime friend Michelle Meloy Burchfield) approached ...

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Laser Optics? Sure. I’ll Name It.

You throw me an absurdly technical, insanely scientific industry, and I'll just go off and do my creative thaaang. Deal? That's pretty much how things went when I was asked to name a new...

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Be a Smart Ash.

There are only so many opportunities that a copywriter gets to do a play on the word "ass" when working for a legitimate government organization. But hey, dreams do come true. And this time ...

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Say Hello To Sir Bananas.

Okay, I've had to keep this project under wraps for WAY too long, but it's finally on shelves and ready to guzzle. Introducing Sir Bananas bananamilk, a smooth and creamy combo of cold milk...

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DiverseFamilies Website Launch.

Please join me in celebrating a momentous occasion: the official launch of DiverseFamilies.com. Go ahead and pop a bottle of your finest bubbly. I'll wait... Okay, have your glass...

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“This Is My Family.”

Multi-racial families. Families with same-sex parents. Adoptive families. Single-parent families. Families with step kids and step parents. Families with transgender members. Grandparent-led...

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Ignite Business Law Website Launch.

When California's Eric Eagle Hartmans (yes, that's his real name and yes, I pitched "Eagle Legal" as a name) hired Faven Creative to create a brand and website for his new law firm, he had ...

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Dali, Meet da Vinci.

The Dali Museum's latest visiting exhibition, Dalí & da Vinci: Minds, Machines and Masterpieces, unites the fantastical devices, inventions and imaginative works of two iconic greats....

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Are you prepared to join the RADvolution? For your own good, I sure hope so. RAD massage and mobility products are designed by experts and for everyone, and they're some of the most inno...

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RAD Rod In Action.

So psyched to get my very own RAD Rod in the mail from my bodacious bodywork client RAD Roller LLC. Thanks for giving this distance runner exactly what she needs to keep logging those mile...

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Whole Foods December Double Shot.

I love blogging about the Whole Foods features I get to write each month, but this December I just couldn't resist also showing off some of my recent program naming work. Introducing: Tw...

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Clotheshorse Paradise.

Now I have somewhere new to bring my borderline addiction to pretty clothes, top name brands and east-coast-meets-west-town trends: Willow. This beautiful new boutique located at Folsom a...

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It’s Getting Funky In Here.

Ever heard of Choreogroove? Of course you haven't, because it's a new, emerging company founded by my client and friend Tanya Curry-McMichael, and it is exactly what the name suggests. Chor...

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Linden Logo Praise.

Just had to send a virtual shout-out to my peeps at Linden who won an award in logo and letterhead design in the Aster Awards for 2013. Their work on Encompass Medical Partners—I got to he...

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‘ello, Govnah.

Listen up. I just got some noteworthy news from Colorado's neighbor to the North. I have been beyond privileged to help my client Linden with the program naming and copywriting for the st...

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