You Just Hit the Snackpot!



Are you the can’t-stop-won’t-stop kind of snacker who runs out of your favorites on the reg? Well fear not, hungry human. Made In Nature has exactly what you need: new Supersnack Subscriptions!

This has been a long time coming for my beloved client, and I was honored to help bring it all to life. Made possible in part by what I believe is one my best headlines ever, our ‘Hit the Snackpot’ campaign is now live and taking names. Subscribers save 10% on every order — not just the first one — and get free shipping on anything over $25. Ka-freaking-ching.

So, how does it work? Glad you asked. It’s SUPER easy. (Get it? Because “Supersnacks”? You get it.) Just shop to your cravings’ content at madeinnature.com and follow the simple instructions below. I’d say that a subscription to the organic motherlode the best thing since sliced bread, but even the loveliest loaves have nothing on this. Happy snacking, ya’ll.

Design credit: Urban Canvas

Driven By What’s Out There



Pedal, meet metal. It’s been a great past year working with Getaround, and they never fail to rev me up with exciting new projects and promotions. Take this email for example. In an effort to promote peer-to-peer car-sharing for more unconventional uses (not just running errands, for example), Getaround asked me to help craft an email campaign that encouraged drivers to rent for road trips to National Parks.

This innovative brand commands a big personality that’s full of wit and plenty of puns. For that reason and about 117 more, it’s no surprise Getaround is gaining traction all across America. They’re based in San Francisco, but have cars to rent from coast to coast. Want to hit up Yellowstone in a roomy crossover? Done. Ready to hit the road to Glacier in a mountain-hugging Jeep? You got it. How about cruising to Joshua Tree in a sexy-ass convertible? Getaround can hook that up too.

Big thanks to designer and creative mastermind Chad Morgan for connecting me with this fast accelerating client, and to Stella for being such a pleasure to work with over there. Oh! And btw, Getaround recently pulled into my home city of Boulder, Colorado. So, get ready, friends. I might be rolling up in a Lambo before you finish reading this sentence.

Just a Few Newbies…



I have so much cooking at the moment that I couldn’t help but make this blog a threebie. Here’s what’s happening lately at EBB Copywriting + Creative.

1. Denver Museum of Nature and Science Extreme Sports Exhibit
What is an extreme sport if not an exercise in play? As adults, we learn how important it is to hold onto our sense of childlike wonder, and Extreme Sports tells the stories of extreme athletes who have done exactly that. I tapped into my own inner wild child to help Urban Canvas concept and write this campaign for DMNS‘s newest exhibit that opened just yesterday (through April 12, 2020).

2. Made In Nature Variety Promo
Asking Made In Nature to choose between their organic Supersnacks is like asking a parent to pick their favorite kid (though secretly they might like one better than the others, they’d never admit it). I teamed up with Urban Canvas once again to create this social and email promotion enticing customers to try everything this righteous snack brand has to offer. Use code VARIETY on the site to save 25% on EVERYTHING until midnight tonight.

3. Boulder Country Day School 2019 Gala Invitation
Boulder Country Day School…or Hogwarts School of Witchcraft and Wizardry? On October 19, they’ll be one and the same. I love helping BCD bring their awesomely over-the-top gala themes to life with language, and this year’s invitation really takes the cake (or bag of Every Flavour Beans). I mean, who wouldn’t want to transform “Dress Code” into “Uniforms Required” or request meal preferences with the line “Upon which beast will you feast?”

It’s Snack-to-School Time.



As the kiddos head back to class, it’s time to shop for school supplies. Ask Made In Nature what’s required on their list, and I’d bet the $7.67 in my pocket they’ll say “organic Supersnacks.” They’ll also probably list a unicorn, rollerblades, scented stickers and one of those drugstore bouncy balls that’s too light to throw. (They like to have fun.)

(Banner ad design by Urban Canvas; creative direction and copy by me)

All the top students agree that nutrition is mandatory for A+ work, so head over to madeinnature.com for snack-to-school savings (use code GET10) now through tomorrow. Also, you should totally sign up for their newsletter — cue the positive peer pressure here — so you never miss a sale. Or just head to your fave local retailer to grab some Supersnacks in real life. I found our latest craze, Veggie Pops, at my local Safeway store and somehow managed to contain myself to only three bags. In one sitting.

Click to Snack.



How old were you when you realized that the very best snacks are made exclusively by nature? I’ll tell you: you were today years old. Because I’m here, right now, telling you.

Made In Nature is one of my longest running clients (we’ve been in creative cahoots for about 7 years now), and I’ve had a blast giving this previously sleepy organic brand a loud and proud tone of voice. We’ve been through a full rebrand together, new websites, countless campaigns and promotions, and a top-to-bottom packaging rework of the brand’s 50+ products. I’m tired just reminiscing about it…

But enough with the history lesson, let’s talk about today. Recently, Made In Nature came to me with the challenge to write a whoooooooole bunch of Facebook and banner ads to support their online advertising initiatives. They had to be punchy. They had to be pointed. And most of all, they had to get people clicking. Below is a taste of the delicious results, with major props to the gang at Urban Canvas for their undoubtable design brilliance. Looking snappy, MiN.

Beforeplay Got Some Play…



Beforeplay.org is one of the projects that I can’t help but cherish. Eckhh…cherish is kind of a weird word, isn’t it? Right up there with mollycoddle. And tender. And moist. Man, I’m realizing I have some real issues with soft, comforting words. Maybe I need to unpack that with a mental health professional at some point…

Regardless though, if I could have written for Beforeplay.org for a decade, I would have. I was lucky enough to be hired by Vermilion to write this sex- and sexuality-positive website and advertising campaign when it first launched in 2012, and it’s still making an impact more than seven years later. Just yesterday, Rachel Maddow gave mad props to our work when speaking to John Hickenlooper about Beforeplay and his campaign to provide affordable long-acting reversible contraception (IUDs and implants) to Colorado women. The program has reduced unintended teen pregnancies by 54% and teen abortions by 64% across the state. #BOOM

 

 

 

 

 

 

 

 

 

 

Check out the full video clip below, and in the meantime, I’ll humble-pride in the fact that I had even a small part in making sure all women have access to reliable reproductive healthcare. The future be female, folks. Let’s rock.

Want to Hang With Whit?



Guys.

Guys.

Seriously, guys. This is a cool one. I was first introduced to Whitney Port when I used to watch her on MTV’s The Hills, and then later, her spinoff The City. I legitimately remember telling my husband more than once that “I like Whitney best. Actually, she’s the only one I like. She seems like a nice person.”

Fast-forward ten years to 2018 when my clients at 1908 Brands acquired Bundle Organics™, the bomb-diggity motherhood nutrition brand co-founded by — you guessed it — Whitney Port. I attempted to muffle my squeals of excitement, and I’m only half-ashamed to admit that I only half-succeeded. I. Was. PUMPED.

For the past year, it’s been a privilege to work with Whitney on the Bundle Organics brand, from positioning and tagline (#MomAsYouAre) to packaging, web stuff and events. And now, I can honestly report that she is just as lovely, if not lovelier, than I expected. As normal folk, we always want celebrities to be good people, don’t we? And it’s such a bummer when you hear those stories about your favorites being jerks. But Whitney is an absolute pro and a delight to work with, so I was beyond honored when she asked me to help script the trailer and promo messaging for her new podcast, With Whit.

Photo credit: @WhitneyEvePort

On the show, Whitney will be talking to a range of fascinating people, including close friends and family who have known and loved her for decades and experts in the fields of fashion, beauty, motherhood, wellness, relationships and more. The conversations will be “real, raw and sometimes ridiculous,” (I wrote that part for the trailer, hehe), so you can bet it’s going to be some gooooood listenin’.

The first two episodes of With Whit post next week on May 21, so make sure to listen to the trailer and subscribe on Apple Podcasts (or wherever you get your podcasts) so you don’t miss a minute of the fun. Many thanks to Whitney for trusting me to help out on your passion project, and I can’t wait for The Hills New Beginnings to premiere on MTV this June. You can bet your Hollywood butt I’ll be watching.

Get in on Getaround.



I don’t know about you, but I’m all about the sharing economy. I love the idea of a world that produces less stuff and creates more connections by following a lesson we all learned in kindergarten: share. Or in my case: “Damnit, Erin! Share with your sister!” With my now-matured love of the ol’ give-and-take, you can probably imagine my glee at the opportunity to write a series of email campaigns for Getaround, a peer-to-peer car-sharing service based in San Francisco and driving its way across the U.S.

Not only does Getaround make it super easy to rent a ride right in your own ‘hood (you unlock your rental on-demand from an app on your phone), but it also helps car owners earn extra cash on their wheels that are just taking up space parked somewhere.

Check out Getaround on their website or download the app to start car-sharing today. It’s perfect for everything from weekend getaways (fit your whole crew in a Jeep or SUV), commutes (sensible sedans aplenty), moving (pick-up trucks you don’t have to beg your friend to borrow), running errands (in a convertible…to look cool when you go pick up your prescriptions), or just going for a joyride (Tesla, anyone?). Thanks to the Getaround team for letting me write for your rad brand, and to designer Chad Morgan for bringing me onboard. Can’t wait to put the pedal to the metal on many more campaigns to come.

Five Senses Is Just the Start.



When it comes to our senses, hasn’t the number five had enough time in the spotlight? Sight, hearing, taste, touch and smell get all the attention, but what about the unsung sensorial heroes? From balance and breathlessness to correction and temperature, there are so many other senses we rely on every day.

Our Senses: Creating Your Reality brings them all together—inner and outer tools of detection and perception—into a hands-on (and nose-on, and eyes-on, and feels-on) exhibit for the whole family. The Denver Museum of Nature and Science wants everyone to make sense of their many senses, and you may be surprised at how much influence they have over how you experience the world.

I had all the feels (apparently I’m SUPER sensitive) working on this campaign with my buddies at Urban Canvas. The concept prompts viewers to question what they think they know and expand their “senses” definition outside the usual five.

Our Senses: Creating Your Reality opens in just a couple of weeks on April 12 and runs through August 4, so get it on the calendar and bring the whole family. The sight room reveals a visual explosion of ocular discovery. The balance room engulfs you in walls so wickedly wavy that you won’t know which way is up. The correction room blows your mind with the science behind why it deosn’t mttaer waht oredr the ltteers are in a wrod for you to be albe to raed it. So yeah. You don’t want to miss this one.

Welcome to Surreality.



With brilliance so blinding, it can be hard to hold the gaze of Salvador Dalí and René Magritte’s oracular works for more than a few minutes. But the longer you stare, the farther you fall into the depths of the subconscious. Like an impossible portal opening up to a blue sky abyss punctuated by pearly clouds, Magritte and Dalí will set your imagination free to accept impossibility and explore the immersive artistic dialogue shared by the two most recognized Surrealists of our era. What you think you see does not exist beyond the anti-existential environments they created. So, enter with your eyes and mind wide open—and for the love of avant-garde, try not to blink.

The Dalí Museum in St. Petersburg, Florida has done it again—this time, welcoming the works of fellow surrealist René Magritte as its latest temporary exhibition. With bowler hats, apples and a pipe (not really…smoking’s gross) to fuel our creativity, I created this advertising campaign with the design masters at Urban Canvas. The concept uses “Magrittian” themes and Dalí himself to eliminate the expected and create a striking, suggestive call to action for exhibition visitors.

In the Florida area? Don’t miss the exhibit, along with The Dalí’s extensive permanent collection. It’s definitely worth the trip, and Magritte & Dalí runs now through May 19.

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