Driven By What’s Out There

10/09 2019

Pedal, meet metal. It’s been a great past year working with Getaround, and they never fail to rev me up with exciting new projects and promotions. Take this email for example. In an effort to promote peer-to-peer car-sharing for more unconventional uses (not just running errands, for example), Getaround asked me to help craft an email campaign that encouraged drivers to rent for road trips to National Parks.

This innovative brand commands a big personality that’s full of wit and plenty of puns. For that reason and about 117 more, it’s no surprise Getaround is gaining traction all across America. They’re based in San Francisco, but have cars to rent from coast to coast. Want to hit up Yellowstone in a roomy crossover? Done. Ready to hit the road to Glacier in a mountain-hugging Jeep? You got it. How about cruising to Joshua Tree in a sexy-ass convertible? Getaround can hook that up too.

Big thanks to designer and creative mastermind Chad Morgan for connecting me with this fast accelerating client, and to Stella for being such a pleasure to work with over there. Oh! And btw, Getaround recently pulled into my home city of Boulder, Colorado. So, get ready, friends. I might be rolling up in a Lambo before you finish reading this sentence.