Two Campaigns Live State-Wide Now.
2011 has already been a great year. Two campaigns, both of which caused many sleepless nights and upset stomachs, are now gracing the streets and flooding the airwaves of Colorado. I hold these campaigns particularly close to my heart because of their non-profit nature and the fact that I was given the opportunity to sell health and hope. Not a bad gig.
The first campaign, Immunize For Good, is one I created with my team at rabble+rouser for the Colorado Children’s Immunization Coalition. Check out the site at ImmunizeForGood.com. The whole shebang also includes billboards, print, collateral, and a video called “The Bathroom Tango.” We crashed through the traditional childhood immunization clutter with bold colors, black sweeps, and cool kids. Just two days after the campaign launched, shocking reports started circulating that the study linking vaccines to autism was fraud. This news could not have come at a better time because Immunize For Good was featured on numerous news stations and all across the blogosphere.
The second campaign, The United States of Mind, was for the Metro Crisis Line. This service is a free, 24/7 call line staffed by mental health professionals. This campaign was brought to life with billboards, bus tails, cards inside commuter trains, and traffic sponsorships on the radio. The message? No matter which state of mind you’re in, there is a way out.