11/21 2017

Colorado’s a pretty sweet place to live. The sunshine, the mountains, and of course, the SUPERSNACKS. True story: Made In Nature‘s headquarters is actually located in the heart of Boulder, so this brand totally rocks the high-altitude vibe.

No wonder a Colorado native like me felt right at home helping mastermind a mile-high sampling program with my always-organic supersnacking pals. While in creative cahoots with the Made In Nature team, I suggested we center our campaign around the famous 5,280 digits. We’d blast Denver and Boulder with online banners that tout “Snacks taste better at altitude,” “Snack the extra mile” and “Snacking: elevated” which would lead to a simple landing page where Colorado residents can sign up to score one of 5,280 free snacks with no strings attached.

I was on a Rocky Mountain high (the legal kind) writing all the copy for this promotional program, including web banners, the landing page, confirmation emails, the mailer card that came with the snack and even a 15-second radio spot for Colorado’s own KBCO. So if you live in the Centennial State and see one of these babies pop up, get clicking and claim your freebie before the fun runs out.