In the Presence of the Past

03/05 2018

From a young Bedouin in an ancient cave to the worldwide waves created by what he found there, the Dead Sea Scrolls are one of the single most important discoveries of modern history. These illuminating documents and the artifacts of their time give us a priceless peek into ages past. They teach, transform and unite us by revealing our common ties and linking one generation to another. And now, the rich history of the Middle East will grace the American Southwest as these holy scrolls make their once-in-many-lifetimes debut at a mile high. They are prized archeological finds. They are priceless international gems. They are, in a word, treasures.

Introducing yet another exquisitely designed campaign for the Denver Museum of Nature and Science in collaboration with my friends at Urban Canvas. This “Unburied Treasure” concept promotes the Dead Sea Scrolls exhibition with visual hints of an ancient world brought to life and the beckoning invitation of a treasure map. Copy and concept by yours truly.

The historic Dead Sea Scrolls will only grace the Denver stage for 172 days and will most likely never return. That’s 172 days to walk among more than 500 precious Israeli antiquities and not a single reproduction. 172 days to rest your hand on a 3-ton piece of the Western Wall and write a message to send back to the Holy City. 172 days to see the 2,000-year-old Dead Sea Scrolls that are so rarely displayed, so seldom moved from Jerusalem and so sensitive to light that a new set will be rotated in halfway through the exhibit.

Clearly, this will be an experience of biblical proportions (pun intended), so don’t miss it March 16–September 3, 2018.