Noodle On THIS.

01/27 2016

Few things make me happier than a trip to Noodles & Company. There are no ifs, ands or bologneses about it—I straight up love that place: warm satisfying meals (mac & cheese) made with high-quality ingredients (mac & cheese) and cooked to order just the way you like it (mac & cheese & broccoli). It’s like a freaking fantasyland for pasta’s sake!

That’s why it was such a pleasure to pen some snippets of copy for the restaurant’s new online menu as part of the full website revamp. Just click to the menu section, pick a dish (like…let’s try…Spaghetti and Meatballs or Bangkok Curry) and then scroll down to the “Tips to Perfection” section. That’s where you’ll find the goods a la EBB Copywriting.

I also helped out with headlines for in-store table tents that promote the new website and menu customizability. Oh, look…here’s one now: