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Once Upon a…Ton of New Products!
Pantry Picks for Peckish Kids My client Once Upon a Farm is growing like wild as they innovate exciting new products that take a stand for real ingredients, honest nutrition and irresistibl...
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08/09
Introducing Ripple Shake Ups
The Idea It’s 8pm. Do you know what your kids ate today? As a parent in today’s fast-moving world, it’s a challenge to know if your kids are actually getting the nutrition they need--...
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07/03
Bring the ‘Hole In The Wall’ Home.
If you've ever lived in or visited Chicagoland, you probably know about the Hole In The Wall. It's this unassuming little Italian joint in Northbrook outside the city, and it's legendary. Fo...
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05/08
Once Upon an Oat Bar…
It's official. I'm a lucky bish. I've been working with Once Upon a Farm for almost a year now, and I finally get to tell you all about it (all three-to-five of you who regularly read my blo...
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10/02
Chocolate with a Mission
Any chocolate fans out there? Oh who am I kidding—everybody loves chocolate. But all the refined sugar lurking inside most recipes isn't nearly as tempting. Enter: Wild West Chocolate, a b...
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04/03
Maximized Skincare for Minimalist Moms
The best brands aren't made. They're born and raised like little babies under the watchful eye of their parents-slash-founders (and a whole lot of other people—"babysitters" if you will. L...
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01/06
Introducing Wellderberry™
Take control of your wellbeing — and enjoy every drop — with the righteous ruby waves of Wellderberry™, the original elderberry refresher. This crisp and fruity water beverage is ...
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12/12
Protein Gone Wild
Crispy, chocolatey and built for stamina. That’s Go Wild™ Power Ppuffs, the protein-poppable snack crafted by chocolatiers and destined for greatness. Now, if you know me, you know...
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09/14
Let Them Eat Pasta.
Does a diet with no gluten and no artificial ingredients mean a life with no pasta? Yeeeeaaah...no. Definitely not. NoNo Pasta® has officially hit the market, and I am so excited to have le...
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02/03
Because Cookie Dough.
Say hello to Whoa Dough, the cookie dough snack bars that taste so sinful, you'll be shocked at their ingredient innocence. They're also certified gluten-free (what?!), vegan (wait...huh?!) ...
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12/30
Looking Good, HEX and Hogs.
Just a quick little update from two clients that are...basically total opposites. One helps clean and un-stink your clothes while the other literally comes from a pigpen. One is concerned ab...
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10/02
It’s Beginning to Taste a Lot Like Awesome.
The holiday season is upon us, and my client Made In Nature isn't wasting any time spreading organic tidings from computer screens to store aisles. From our kickass cranberry campaign to our...
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12/05
Just a Few Newbies…
I have so much cooking at the moment that I couldn't help but make this blog a threebie. Here's what's happening lately at EBB Copywriting + Creative. 1. Denver Museum of Nature and Scien...
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09/17
Define “Rich”
Elevations Credit Union isn't your average bank. As a local not-for-profit financial institution founded in and for the Colorado community, its goal can be summed up in a single word: prospe...
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06/13
Don’t Just Eat. Win.
Unless you’ve been living under a rock (or Rocky Mountain), you probably know that we have a little football team here called The Denver Broncos. Some of the biggest names in the game have...
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03/15
Making Moments at BCD.
Our new "moments" advertising campaign for Boulder Country Day School is up and running, and these snapshot-driven vignettes are definitely doing their duty to illuminate the joyful world th...
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10/13
Self. Driving. Cadillacs.
Absolute positioning for self-driving vehicles. Is that level of precision even possible? Absolutely. Trimble RTX is the single best performing precise point positioning correction tech...
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06/07
The Fruit Doesn’t Fall Far from the Family Tree.
Some say you don’t get to pick your family, but Dole thinks that’s bananas. For more than eight generations, Dole has carefully chosen who and what they want in their growing brood. From...
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04/04
In the Presence of the Past
From a young Bedouin in an ancient cave to the worldwide waves created by what he found there, the Dead Sea Scrolls are one of the single most important discoveries of modern history. These ...
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03/05
If These Walls Could Talk…
They'd say, "We're gonna make you rich." It wouldn't be an exaggeration to say that writing an investment deck for drywall was one of the weirder projects I've worked on lately. It also w...
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02/26
Hot (Sexy?) Potato
Who knew the humble potato could have so much moxie? Well, the creative team at Sterling-Rice Group had a hunch, and now it's no surprise they're currently crushing it in the produce aisle w...
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10/21
So Long, Old School.
It's been 'Transformation Central' over at Boulder Country Day School since we reinvented the brand with a more modern look and feel a couple of years back. BCD is a place where timeless tra...
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09/25
Get Grilled.
It's officially grilling season, folks—a time that's near and dear to my little copywriter heart thanks to nearly two years working on the one and only Weber Grills. During my time as a...
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06/12
Boom. Real Estate’s Got Some Edge.
Typically, I don't write real estate listings. As much as I love all my home-buying, space-selling clients, it's just not my jam. But when Todd from BOOM Properties said that he wanted to sh...
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05/02
Two New Ways To Get RAD.
Let the fanfare blare and the hallelujahs bellow because the long awaited launch of two new RAD massage and mobility tools is upon us. Introducing the RAD Atom and the RAD Centre, a coupl...
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04/20
Crave. Save. Repeat.
Let me get this straight, Made In Nature. You want me and Urban Canvas to create a coupon book, but it can't be a coupon book. It has to have coupons (yes) and it has to save people money (...
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02/20
Trimble’s One and Only.
What better way for surveyors to streamline their workflows than by combining two high-powered, high-precision machines into one? That's the magic of the Trimble SX10, a groundbreaking innov...
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10/06
Giving Excellence.
BCD isn't your average school, so it makes sense that its fundraising efforts would challenge convention as well. A couple of years ago, I helped Boulder Country Day School name and laun...
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08/28
A Little Taste of Pop Culture.
The rumors are true. Something big is sweeping the nation, and it’s turning heads, opening mouths and making headlines faster than you can say “pop.” So what is this buzz-worthy sna...
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08/07
Do Good Business…If You Dare.
Boulder's got a thing for being green. Sustainable start-ups, organic orgs and planet-friendly people gather here in hoards. No wonder the Center for Education on Social Responsibility (ak...
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04/18
There’s a New Kid’s Bread on the Block.
I can't believe it's been more than seven years since I first started working with Rudi's Organic Bakery. From pitching in on the re-brand at Sterling-Rice Group, to writing on-pack mess...
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03/17
Noodle On THIS.
Few things make me happier than a trip to Noodles & Company. There are no ifs, ands or bologneses about it—I straight up love that place: warm satisfying meals (mac & cheese) made...
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01/27
We Wake in the Worlds They Dreamed.
Daydreaming is just part of the job when you’re Salvador Dalí and Walt Disney. What some consider wasted time, these two men built into empires of artistic expression. They began worlds a...
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01/22
Freedom Tastes Like Chocolate.
Boulder's own Sun Cups is now evolving into Free2B Foods—a brand on a mission to provide free-from delights for the chocolatey inclined. These tempting treats give allergens the boot to...
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01/04
Trimble’s All High and Mighty and Stuff.
It’s a bird! It’s a plane! No…it’s the high-flying trio of Trimble UAS products here to save the day for hardworking surveyors around the world. All are mightier and more elevated th...
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10/13
Escher! Gesundheit.
The unmistakable Drawing Hands of M.C. Escher have “instant recognition” wrapped around their flawlessly shaded fingers. For an artist whose name may escape mass memory, this legendary l...
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10/06
The Beans Are Back In Town.
There are just a handful of feel-good clients that give me the warm fuzzies the whole time I work on them. My heart fills, my spirits rise and I feel all the feelings. Like, ALL of them. One...
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09/26
Now Showing: Cult Classics @ The Dali.
In a world where surrealism rules and shoreline summer sunsets paint the perfect backdrop for your favorite offbeat films, one museum dared to create an event so epic…so unique…so unbeli...
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07/05
It’s Gonna Be a Stonewear Summer.
Got to work on this so-cool-it's-hot brochure for Stonewear Designs with the killah crew at Oblique (inside spread shown below). We paired a flirtatiously playful voice with a dynamic an...
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06/09
EBB and UC Head to The Dali.
Just a couple of quick pics from our trip to visit The Dali Museum, our scintillatingly inspiring client in St. Petersburg, Florida. I had a blast seeing all of our work live and in-person...
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04/22
All Bite and No Bark (Thank Goodness).
I've been accused of "drinking the Kool-Aid" on many of the brands I work for (picture me on a soapbox, defending my clients as the 100%, absolute best at whatever they make or do). I swear,...
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04/10
Dali, Meet da Vinci.
The Dali Museum's latest visiting exhibition, Dalí & da Vinci: Minds, Machines and Masterpieces, unites the fantastical devices, inventions and imaginative works of two iconic greats....
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04/03
Whole Foods Features: Final Edition.
It's been a great run writing these back-page features for Whole Foods Market in-store fliers, but alas, the time has come to change their format. With this blog, I bid these monthly proje...
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04/02
P, B, J and Love.
Hey parents, remember that time your kiddo made YOU lunch for the first time? So cute, amiright?! Well, that gush-worthy moment was the impetus behind this here print ad I got to work on...
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03/29
Whole Foods Features: The Next-to-Last Edition.
Welp, after about three years, Whole Foods is gonna be switching up the format of these monthly fliers, which means these "featured favorites" will be no more shortly. So enjoy the captions ...
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03/09
So Rad.
Are you prepared to join the RADvolution? For your own good, I sure hope so. RAD massage and mobility products are designed by experts and for everyone, and they're some of the most inno...
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03/01
Do Pandas Drink IZZE?
Happy Year of the Sheep, everyone. In celebration of the Chinese New Year, Panda Express is bringing on the firecracker fizz with a flavor-filled IZZE Clementine promotion. Head into your lo...
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02/25
Power to Your Pasta.
Looking for a plate of more nutritious noodles? Problem solved. My clients over at Ancient Harvest recently launched these three high-protein varieties of their delicious Supergrain Pasta™...
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02/20
Whole Foods Features: February Edition.
February is the month of romance, and I gotta tell you, I just L.O.V.E. what Whole Foods is bringing to the table. Want to know what's hot in the aisles? Check out these steamy specials and ...
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02/06
Whole Foods Features: January Edition.
Ready to kick off 2015 with a shopping cart full of Whole Foods' best? I've got just the things for you... (Monthly promo copy and captions by EBB Copywriting. Click image to enlarge.)...
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01/02
Strip Down for JC’s Nudies.
To call myself an ice cream fan would be like calling New York City a small town. I love the stuff—eat it pretty much every night—so when Vermilion came to me with the chance to work on ...
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12/09
Whole Foods December Double Shot.
I love blogging about the Whole Foods features I get to write each month, but this December I just couldn't resist also showing off some of my recent program naming work. Introducing: Tw...
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12/02
Whole Foods Features: November Edition.
Holy gruyere, Batman! You're definitely going to want to check out the items that Whole Foods Markets in the Rocky Mountain Region are touting this month. To the Varietal Guacamole-mobile! ...
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11/04
Gulfstream is Boundless.
Yes, I did have the distinct pleasure of working on Gulfstream. No, I did not get a private jet as part of the deal. Why does everyone keep asking me that? Anyway, all you readers can...
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10/25
Whole Foods Features: October Edition.
Happy Halloween month! Here are the foods, flavors and products that Whole Foods can't quit gabbing about this October. Copy and captions by EBB Copywriting. Click image to enlarge....
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10/08
Whole Foods Features: September Edition.
Load your fantasy foodie team lineup with these spotlight items available at Whole Foods Markets th the Rocky Mountain region. That means you, Colorado, Kansas, Utah and New Mexico. Cop...
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09/08
I Am A Bulldog.
Ruff, ruff! Bark, bark! Arf, arf! And with that canine pomp and circumstance, allow me to introduce the 2014–15 "I am a Bulldog" print campaign I wrote for Boulder Country Day School....
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08/13
Whole Foods Features: August Edition.
It's Hatch chile season, and nothing makes this Colorado copywriter happier than a big 'ol basket of the things. Lucky for me, and everyone else with a mouth, the Whole Foods Markets in my r...
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08/04
Buyers Keepers Really Stuck.
Even though my Buyers Keepers campaign for the Adams County Prevention Partnership is meant to reduce underage drinking and pot use in (obviously) Adams County, I guess the message is mig...
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07/21
Whole Foods Features: July Edition.
I love Whole Foods, yes I do! I love Whole Foods, how 'bout you?! Copy for all Rocky Mountain region Whole Foods sales fliers by EBB Copywriting. Click image to enlarge....
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07/07
Whole Foods Features: June Edition.
You crave 'em every month, I write 'em every month. Introducing the latest member of the monthly-fliers-on-display-when-you-walk-into-Whole-Foods family. You know the ones I'm talking abo...
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06/04
My, My, MyChelle.
Nothing beats writing about products that you're personally obsessed with, which is why I just can't get enough of my client MyChelle Dermaceuticals. It all started about three years ago w...
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06/01
Whole Foods Features: May Edition.
And now, we eat. Well, everything except the nail polish. Click to enlarge. Captions and copy by EBB Copywriting....
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05/06
Copy So Hot, It Burns.
Okay, okay. That probably wasn't the best way to headline a post about cremation equipment, but a copywriter's prerogative is what it is. Don't hate on me. Now that I have your attention:...
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05/01
Whole Foods Features: March Edition.
Mouths, prepare to crave. Smart people, prepare to chuckle at the adorable copywriting. Now announcing: the Whole Foods exclusives of the month. Click image to enlarge....
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03/08
Whole Foods Features: February Edition.
It's Super Bowl Sunday and it just so happens that my hometown Denver Broncos are the team to beat in this year's big game. That means most of you—especially the local yous—are probably ...
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02/02
Happy New Year! Plus, Whole Foods: January Edition.
Hellloooooooooo, 2014. So psyched you're here. Personally, I can't wait to celebrate the start of a whole new year with some Whole Foods "gotta haves." Check out the latest items that're mak...
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01/02
Whole Foods Features: October Edition.
It's October at Whole Foods—well, it's October everywhere—but here are the items this place just can't get stop yabbering on about this month. What we've got is a downright tempting col...
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10/24
Serenity Now!
Navigate Financial Advisors is—yep, you guessed it—a company that gives sound financial planning and investment advice. Founded and led by my client Andy Anderson, I knew this newfound p...
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10/16
Immunize for Good Siting at Denver Health.
This may come as a shock to many of you, but despite my penchant for abysmally high heels and brightly patterned sun dresses, I'm actually a pretty outdoorsy chick. In fact, this coming Febr...
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10/01
School Is In…Style.
Boulder Country Day School is a place where every child can discover his or her excellence no matter what it may be. Academics, arts, athletics—anything. And now thanks to the school's pla...
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09/11
Whole Foods Features: September Edition.
Mi headlines son su headlines, Whole Foods. Gotta love these hot September items featured on the back of all Whole Foods Market circulars across the Rocky Mountain region. And you REALLY ...
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09/02
Whole Foods Features: August Edition.
Brownies! Getcher brownies here! (Plus 9 other irresistible August spotlight items from my friends over at Whole Foods Market.) Hope you like the headlines for each one, 'cause I wrote 'em. ...
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08/01
It’s Getting Funky In Here.
Ever heard of Choreogroove? Of course you haven't, because it's a new, emerging company founded by my client and friend Tanya Curry-McMichael, and it is exactly what the name suggests. Chor...
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07/16
Bag It Up.
Whole Foods, you complete me. As one of my very favorite clients, the well-known natural market gives me all kinds of fun- and foodie-centric copywriting challenges, including this recently ...
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07/10
Whole Foods Features: June Edition.
Got another month of Whole Foods "Gotta Try Them" items for ya. Take a read and enjoy the cute-as-a-button-mushroom copy a la EBB Copywriting. Click to enlarge image....
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06/19
A Crunch of Almond Inspiration.
If you're a chef, cook, baker, culinarian, food aficionado or anything in between, you should be making your masterpieces with almonds. No joke. Almonds are, like, the most amazing food ever...
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06/17
Oh, the Places Health Food Will Go…
The folks at Sterling-Rice Group really know their stuff when it comes to the stuff we put on our plates and in our bodies. You know...food. In fact, SRG is so in tune with what's going on...
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06/11
Whole Foods Features: May Edition.
It's time to grab those reusable shopping bags and make a beeline for your local Whole Foods Market. There are some positively devourable feature items on the shelves this month (accompanied...
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05/14
‘Hello, Beautiful’ Brochure.
The Hello, Beautiful brand I helped create for MyChelle Dermaceuticals (along with the brilliant team at Sterling-Rice Group), is becoming even more beautiful by the minute. MyChelle is comi...
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03/25
You’ll Feel Pretty. Oh So Pretty.
Who's got two thumbs and gets to work with one of Denver's premier plastic surgeons and beauty specialists? This girl. Courtesy of my connection with the gang at Propaganda Labs, I'm psyc...
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03/01
Fresh Thymes For Boulder, Colorado.
You should read this if you like good food. You should also read this if you like food that's good for you. And for those of you with food allergies or gluten sensitivity—yep, you guessed ...
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12/29
Painting The Town MyChelle
I couldn't help but grin as I walked up to the MyChelle Dermaceuticals headquarters in Louisville the other day. The lovable Hello, Beautiful positioning work and portions of the copy I wro...
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07/21
BP at the CDPHE.
Last Friday, I was presenting work at the Colorado Department of Public Health and Environment (pause to take a breath after saying that excruciatingly long name), and I was pleased as pie t...
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05/14
Two Campaigns Live State-Wide Now.
2011 has already been a great year. Two campaigns, both of which caused many sleepless nights and upset stomachs, are now gracing the streets and flooding the airwaves of Colorado. I hold th...
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01/17
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