If These Walls Could Talk…

02/26 2018

They’d say, “We’re gonna make you rich.”

It wouldn’t be an exaggeration to say that writing an investment deck for drywall was one of the weirder projects I’ve worked on lately. It also wouldn’t be an exaggeration to say that it was one of my favorites. And while I can’t show you all the financials and tech specs because that shiz is all kinds of confidential, the following few pages should help set the scene for what became one hell of a convincing presentation.

The design-minded prodigies at Reed Hill were kind enough to bring me on to help craft a story that would not only inform investors, but make them lust for the opportunity to give all of their money to the category-shattering drywall innovators at Ashtech. I don’t have latest gossip, but I did hear through the grapevine that this presentation helped garner a boatload lot of investment offers, including one for the full many-many-many-million dollar ask. So, yeah. I think we kinda crushed it.

I had a grand ole time learning the ins and outs of this deeply patented new technology, organizing the content and writing about it in a way that regular humans (specifically wealthy ones) could understand. Then I kicked up the copy energy about 10,000 notches, and Reed Hill put together a deliciously bold design that broke pretty much every rule of traditional investment asks.

Thanks to Paul Reed for letting me a part of this, and to the fellas at Ashtech for being so patient in explaining how your science and stuff is going to change the world of walls (and ceilings!) as we know it. If I had the cash, I would have invested in it myself. Not to mention you made my day when you said, “I don’t think I’ve ever seen the word ‘blasphemy’ in a drywall presentation. It’s strange. I like it.”