BCD isn’t your average school, so it makes sense that its fundraising efforts would challenge convention as well.
A couple of years ago, I helped Boulder Country Day School name and launch its new funding model: The BCD Fund. Whereas most schools use annual funds to fill the gap between tuition dollars and what it costs to “keep the lights on,” BCD is lighting the way with a more modern approach. BCD tuition covers 100% of students’ educations, and The BCD Fund is how this school takes things above and beyond.
Whether it’s launching a new program, buying new equipment, creating a faculty position, funding unexpected expenses or a future opportunity yet unimagined, The BCD Fund exists to help the school discover and embrace its excellence now and forever.
Now we’re two years in and the BCD Fund has generated more response and possibilities than we ever anticipated. From branding and tagline to brochures, postcards and web content, it’s been especially rewarding to see how effective, polished communications can break through the clutter and elicit overwhelming generosity. Julie, Susan and John: you’re the best clients a girl could hope for.