Girl Bosses



AIGA, I gotta hand it to you. You put on one hell of a panel last night.

I had a blast listening to four badass females discuss their strengths and struggles in the male-dominated boys’ club better known as “the design industry” at AIGA’s Designed to Lead event. My good friend and colleague Amy Hayes was the ringleader behind the evening while longtime collaborator and comrade Jen Jones from SRG sat on the panel.

I may have been one of the bad kids giggling and stealing all the cheese at the back of the room, but I left feeling inspired and reinvigorated as a creative businesswoman. Insight of the night: the tired “target audience: female 35–55” thing is over. We now live in a world of gender and age fluidity, and we must embrace the evolution of women’s roles as creators and not just consumers.

Two Things Real Quick…



Okay, so the holidays are coming up and I am, like, LEGIT busy-as-a-Bosik-bee. But there are two things that I absolutely had to show you before the tinsel really hits the fan.

First off, all 24 varieties of drinks and snacks from my little brand baby Bundle Organics are now available at BuyBuyBaby. So for those of you preggos out there (and nursing moms and ladies trying to get pregnant), now is the time to shop it like it’s hot. We’ve got smoothies…we’ve got fizzy drinks…we’ve got teas and snack bars and snack bites. We’ve got it all—perfect for stocking stuffers—plus our fancy new website will go live early 2019. Click here to buy.

Secondly, remember how I told you that my client Market Real Estate lets me write all kinds of offbeat and unexpected descriptions for their properties? Well, they recently scored a listing for their first storage unit and told me with full frowny faces that they didn’t have anything exciting to inspire my little blurb. My response: “Challenge accepted.”

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Un-Freaking-Belizeable



I don’t know what you all did for Thanksgiving, but I downed a clinical dose of adventure in Belize and Guatemala. In case you’re curious…

I snorkled with a manatee (!!!), green turtle, nurse sharks, sting rays and more tropical fish than I could possibly identify. I also got sea sick.

I flew on tiny 10-person puddle jumper planes, one of which had no other passengers except us. I also only half-panicked when it got bumpy.

I trekked to Tikal, sat in the shadow of the famed Temple One and meandered the same roads as the ancient Maya. I also rode in the back of a pick-up truck and ate fried plantains.

I conquered my fears in the sacred Actun Tunichil Muknal cave where I navigated inches-wide rock passages with rushing water up to my neck and stood inches from thousands-year-old skulls and skeletons of human sacrifices. I also saw a cave spider the size of my fist.

(Cameras outlawed in cave. Photo credit.)

Today, I am back home in Boulder feeling thankful for the opportunity to have experienced these awe-inspiring moments. I’m also overwhelmed with gratitude for the people (that’s you) who enable me to live my passion each and every day. To you and yours, I hope you had an awesome Thanksgiving.

Now let’s get back to business.

Back In Action.



Daaaaaang, Europe. You sure are cool. I want to thank you for having me the last couple of weeks while I recharged my mind with a loaded-like-a-baked-potato tour of four countries. Below is a snapshot of me from the Cliffs of Moher in Ireland, as well as my favorite copy lines that I heard or saw in each destination. Thanks to all my clients for your patience as I took this much-needed reprieve. Now I’m back at my keyboard and ready to rock, so let’s roll.

Paris: A ripped and ravaged poster on a fire hydrant that said ‘CREATIVES ARE THE NEW ATHLETES.’ Agreed.

Belgium: “Purgatory’s kind of like the in-betweeny one. You weren’t really sh*t, but you weren’t all that great either.” A quotation from the film In Bruges that we fittingly rewatched while—you guessed it—in Bruges.

Ireland: An advertisement for a burger and fries that claimed “You know you feckin’ want it.”

Amsterdam: “In the long run, the sharpest weapon of all is a kind and gentle spirit.” The words of Anne Frank, who touched my heart more than I can describe as I walked the rooms of the legendary annex where she hid for two years listening to the bells of the Westerkerk toll.

Fest + Fresh.



Life is too short to eat bad food, which is why I’m pretty damn stoked that some of my favorite brands-slash-clients are getting some top-shelf consumer air time this week. As most of you know due to heavy local traffic patterns, the annual running of the Bolder Boulder is tomorrow, Memorial Day, and our town likes to celebrate with a hippie fest of patchouli-scented proportions: Boulder Creek Fest. WhiteWave Foods is one of the premier sponsors, so it was great to see Sir Bananas (brand name, tone of voice and strategy assistance by EBB Copywriting) monkeying around in his adorable booth.

Plus, it was brought to my attention that Casa Alvarez Foods are now available in the Denver area via Amazon Fresh. So if you live in the Mile High City, prepare to make your tastebuds Mile High happy with these sensational green chiles available con veggie or con pork. Packaging copy and brand strategy by EBB Copywriting alongside Faven Creative.

Happy Memorial Day, everybody. And thank you to all who fought for our rights to live, do and eat well. You can’t fake freedom, and I for one am wholeheartedly grateful to those who gave their lives to protect it.

Sealed With a Kiss.



OK, for real though. How is Valentine’s Day already here again? Love be trippin’.

It seems like just yesterday I was sending out last year’s round of valentines to my awesomely adored clients, but what’s really shocking is how much has gone down since then. From food packaging and brand positioning to websites and taglines and naming (oh my!), 2016 was a wild one at EBB Copywriting, and I know it’s all thanks to you. My clients. My friends. My supporters. My everything.

Thank you for letting me play a part in your lives and brands, and here’s to a LOVEly year to come. xoxo

Stoplight Success.



This one time (yesterday) in Boulder (where I live) I was driving home after grabbing a cone of burnt honey ice cream from my buddy Ian’s ice cream shop Heifer & The Hen. Not sure how or why that part of the story is relevant, but let’s just call it a shameless plug. Anyway, as I pulled to a full stop at a light like the good, law-abiding citizen that I am, I noticed something staring at me out of the corner of my eye. It was a Boulder Valley School District van with a graphic of The Success Effect strategic plan that I named and helped develop a couple of years back with the team from Vermilion. You can imagine my delight, as it was clearly enough to get me to grab my phone for a quick snapshot.

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It was a blast working with Vermilion and the BVSD superintendent to brand this forward-facing plan and create messaging that would inspire the entire district for its boundless future. Now, I don’t know about you, but I just love blasts from the past, so consider this one of mine. I promise I won’t reminisce via blog too frequently, but I can’t promise I won’t go back for a full pint of ice cream next time. That is all.

Branding It Up In The Windy City.



Man did it feel good to be back in the heart of Chicago again.

During my time at Leo Burnett a decade ago (Holy hell…seriously? I’m getting old.), I loved walking the sidewalks beneath “the El” on my way to and from the office. This week, thanks to an in-house work session with Prophet, I got to revisit some of my favorite haunts in The Loop.

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A million, bajillion, kadillion thank yous to the Prophet team for bringing me in to help on such important work. And to all you readers out there, keep an eye on this agency and its stupidly talented staff. There some of the best out there, and I count it a privilege to even know their names.

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Velkommen Hjem. Welcome Home.



Thank you to all of my hefty-hearted clients for letting me escape for a couple of weeks and stockpile some creative inspiration in Scandinavia. I had an epic vacay, but I’m happy to be home and excited to get back to building the brands I love. The time is fitting, actually. Tomorrow marks the 5-year anniversary of Erin Beth Bosik Copywriting becoming a real, live thing. I am filled with gratitude thinking of all of the people, companies, brands, partners and friends who have helped me come this far. So as the Danes say, tak. Tak you very much.

Anyway, I’m back now. And here’s a picture of me with a troll.

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Happy Valentine’s Day!



Sending oodles of love to you and yours.

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