Here’s where I write about what I write about.
Brain need a vacay? Mine did too, which I gave it the past couple of weeks while traveling around Europe. Fittingly, the name change I worked on for Rowdy Mermaid's tropical-getaway-tasting ...
Read
Gut quiz time. Did you know that 70% of your immune system resides in your gut? The experts at Activia have known this sexy fact since they started 20 years ago, so it's no surprise that the...
It's been a hot minute since my last blog, and I have only myself to blame. Well, myself and covid. Sadly, I caught "the thing" a few weeks ago and it took. me. dooooooown. But I'm back in a...
All of my clients are sweet—probably because I refuse to work with meanies. But all attitudes aside, I feel deliciously fortunate to work with so many brands that fulfill my literal and me...
Creativity is a universal language. As a copywriter, it's one of my greatest challenges to communicate in ways that transcend words and tap into the most essential, sometimes emotional benef...
Macleod Nine Rewards. It's a points program for the world's greatest shortbread. I named it. I wrote the copy for it. And now you're gonna join it and revel in the all-butter, handcrafted, p...
Ever heard of Houweling's? They're a pretty prolific produce brand, but sometimes they look more like a commodity. You may have actually enjoyed the literal fruits of their labor without eve...
Your heart is beating. Your lungs are breathing. You’re alive, well and apparently making really good choices when it comes to beverages. Like Rowdy Mermaid's NEW rhythmic Hibiscus Pulse&#...
The boxer engine holds undeniable influence over the function and style of some of the greatest cars of all time. In fact, the Porsche 911’s iconic shape and cornering are only possible th...