Here’s where I write about what I write about.
What was once The Magis Group is now Evenpulse™, and I'm the girl responsible. Well, partially at least. When Crow & Raven first approached me about this project, it was st...
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About two years ago, my client Quinoa Corporation was approached to create a private label brand of whole-grain quinoa. Seems right up their alley with a name like "Quinoa Corporation", ami...
Let me get this straight, Made In Nature. You want me and Urban Canvas to create a coupon book, but it can't be a coupon book. It has to have coupons (yes) and it has to save people money (...
Drumroll please... Fruit isn't just a food to us. It's a playground. A natural wonderland of unexplored creativity. A bright and colorful palette of snacking adventure. A never-endin...
I don't do as much B2B work as I used to because frankly, I'm just not all that great at it. But naming? Naming I'm good at. And every once in awhile, a project will come my way that may so...
Since I live in Boulder, it's not every day that I get to see my Denver work live and in person. That changed this past weekend when I was in the Mile High City for dinner and saw my Be a Sm...
This one time (yesterday) in Boulder (where I live) I was driving home after grabbing a cone of burnt honey ice cream from my buddy Ian's ice cream shop Heifer & The Hen. Not sure how ...
This copywriter doesn't stop at writing just copy. In fact, an increasing segment of my business is falling into brand positioning and company/product naming. Case in point: the newly launch...
Traveling isn't always easy. Add a baby or a couple of kids to the equation and it can seem next to impossible. That's why my friends Liz and Molly started a little company we like to ...