Here’s where I write about what I write about.
What started as Veggie-Go's™ snacks has now grown into a bold new brand bursting with fresh flavor (and ideas). Ladies and gentlemen: Wildmade™. Since veggies are no longer ...
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Behold a world beyond the bowl and far outside the waffle cone. Introducing Split™ Fresh Cut Gelato, a lusciously sweet getaway from the same old everyday. This fresh take on indulgen...
Lesson of the day: pleasant surprises come in pretty packages. How I learned it: I was on an inspiration hunt for a current naming project and decided to hit the shelf-wealthy grocery sto...
Let the fanfare blare and the hallelujahs bellow because the long awaited launch of two new RAD massage and mobility tools is upon us. Introducing the RAD Atom and the RAD Centre, a coupl...
What was once The Magis Group is now Evenpulse™, and I'm the girl responsible. Well, partially at least. When Crow & Raven first approached me about this project, it was st...
About two years ago, my client Quinoa Corporation was approached to create a private label brand of whole-grain quinoa. Seems right up their alley with a name like "Quinoa Corporation", ami...
Let me get this straight, Made In Nature. You want me and Urban Canvas to create a coupon book, but it can't be a coupon book. It has to have coupons (yes) and it has to save people money (...
Drumroll please... Fruit isn't just a food to us. It's a playground. A natural wonderland of unexplored creativity. A bright and colorful palette of snacking adventure. A never-endin...
I don't do as much B2B work as I used to because frankly, I'm just not all that great at it. But naming? Naming I'm good at. And every once in awhile, a project will come my way that may so...