Here’s where I write about what I write about.
You've seen it in Costco. You've seen it stocking the shelves of your favorite grocery store. You've seen it in your friend's fridge and probably all over their face as they shovel forkloads...
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You know YoCrunch. Even if you don't think you do, you do. It's the original "only in the cool kids' fridges" yogurt—the one with all those sweet, crunchy toppings tucked into the lid. Wha...
It's official. I'm a lucky bish. I've been working with Once Upon a Farm for almost a year now, and I finally get to tell you all about it (all three-to-five of you who regularly read my blo...
Is this real life??? Yes, Erin. Yes it is. In one of the most delicious moments of my professional career, I got to help shape the tone of voice and write packaging copy for the icon ...
Cups of good. Worlds of good. Did you know that 30–40% of the food supply in America goes to waste while up to one in six Americans are facing food insecurity? That’s straight-up crazy ...
The dinosaurs were big. Huge, actually. So, naturally Green Giant® had to get in on all that colossal-sized fun. This legendary brand's new dippable, devourable Dino Veggie Tots have a full...
My friends at Interact Brands know their way around a packaging project, and they really brought the goods when it came to Diana's Bananas. This retro-styled refresh slaps with some serious ...
Zero sugar. Zero compromises. If that doesn’t focus your spoon and attention on Light + Fit's NEW Zero Sugar yogurt, I don’t know what will. I've tasted it for myself, and these cups—i...
Craving something different? Let Mina stir the pot and spice things up with their new line of authentic Moroccan soups and stews. These thick and satisfying heat-and-eat options blend premiu...