Here’s where I write about what I write about.
Is this real life??? Yes, Erin. Yes it is. In one of the most delicious moments of my professional career, I got to help shape the tone of voice and write packaging copy for the icon ...
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Cups of good. Worlds of good. Did you know that 30–40% of the food supply in America goes to waste while up to one in six Americans are facing food insecurity? That’s straight-up crazy ...
The dinosaurs were big. Huge, actually. So, naturally Green Giant® had to get in on all that colossal-sized fun. This legendary brand's new dippable, devourable Dino Veggie Tots have a full...
My friends at Interact Brands know their way around a packaging project, and they really brought the goods when it came to Diana's Bananas. This retro-styled refresh slaps with some serious ...
Zero sugar. Zero compromises. If that doesn’t focus your spoon and attention on Light + Fit's NEW Zero Sugar yogurt, I don’t know what will. I've tasted it for myself, and these cups—i...
Craving something different? Let Mina stir the pot and spice things up with their new line of authentic Moroccan soups and stews. These thick and satisfying heat-and-eat options blend premiu...
America's #1 maple syrup has put in more than 100 years to earn its top rank, and Maple Grove Farms' new website gives it the undeniable, unrivaled, uninterrupted screen time it deserves. Ch...
My friend and client Todd Goldstein won't make a big deal about this, so I'm going to do it for him. On a recent call about some work together for his brand Whoa Dough, Todd asked how ...
Any chocolate fans out there? Oh who am I kidding—everybody loves chocolate. But all the refined sugar lurking inside most recipes isn't nearly as tempting. Enter: Wild West Chocolate, a b...