Here’s where I write about what I write about.
When Mother Nature makes fruit that isn’t picture-perfect, Made In Nature® knows it’s still just as good on the inside. My snack-hacking client's new line of premium upcycled dried frui...
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The best brands aren't made. They're born and raised like little babies under the watchful eye of their parents-slash-founders (and a whole lot of other people—"babysitters" if you will. L...
Tupperware® is a brand built to stand the test of time. It's an icon in every sense of the word. For more than 75 years, Tupperware's legendary products have earned the trust of families ar...
Take control of your wellbeing — and enjoy every drop — with the righteous ruby waves of Wellderberry™, the original elderberry refresher. This crisp and fruity water beverage is ...
Brain need a vacay? Mine did too, which I gave it the past couple of weeks while traveling around Europe. Fittingly, the name change I worked on for Rowdy Mermaid's tropical-getaway-tasting ...
Gut quiz time. Did you know that 70% of your immune system resides in your gut? The experts at Activia have known this sexy fact since they started 20 years ago, so it's no surprise that the...
It's been a hot minute since my last blog, and I have only myself to blame. Well, myself and covid. Sadly, I caught "the thing" a few weeks ago and it took. me. dooooooown. But I'm back in a...
All of my clients are sweet—probably because I refuse to work with meanies. But all attitudes aside, I feel deliciously fortunate to work with so many brands that fulfill my literal and me...
Creativity is a universal language. As a copywriter, it's one of my greatest challenges to communicate in ways that transcend words and tap into the most essential, sometimes emotional benef...