Here’s where I write about what I write about.
Los Angeles may have gotten burned, but it will never be broken. JUST DROPPED: a must-have collection of HOT sustainable styles from some of L.A.'s most beloved earth-friendly brands with...
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Is there any brand more EPIC than Dave's Killer Bread? I submit that there is not. And that's why I'm especially proud to be on the team of copywriters, namers and strategists lucky enough t...
The Idea It’s 8pm. Do you know what your kids ate today? As a parent in today’s fast-moving world, it’s a challenge to know if your kids are actually getting the nutrition they need--...
You’re an adult, damnit. You earn your own money, do your own grocery shopping and can eat whatever you want. Thing is, we don’t always let ourselves because we’re supposed to “behav...
This one's iconic, people. A new brand with a edgy name, a fresh look, a raw tone of voice and shop-happy website is stepping out to bring comfort and style everywhere from the boardwalk to ...
The dinosaurs were big. Huge, actually. So, naturally Green Giant® had to get in on all that colossal-sized fun. This legendary brand's new dippable, devourable Dino Veggie Tots have a full...
When Mother Nature makes fruit that isn’t picture-perfect, Made In Nature® knows it’s still just as good on the inside. My snack-hacking client's new line of premium upcycled dried frui...
The best brands aren't made. They're born and raised like little babies under the watchful eye of their parents-slash-founders (and a whole lot of other people—"babysitters" if you will. L...
Tupperware® is a brand built to stand the test of time. It's an icon in every sense of the word. For more than 75 years, Tupperware's legendary products have earned the trust of families ar...