Girl Bosses



AIGA, I gotta hand it to you. You put on one hell of a panel last night.

I had a blast listening to four badass females discuss their strengths and struggles in the male-dominated boys’ club better known as “the design industry” at AIGA’s Designed to Lead event. My good friend and colleague Amy Hayes was the ringleader behind the evening while longtime collaborator and comrade Jen Jones from SRG sat on the panel.

I may have been one of the bad kids giggling and stealing all the cheese at the back of the room, but I left feeling inspired and reinvigorated as a creative businesswoman. Insight of the night: the tired “target audience: female 35–55” thing is over. We now live in a world of gender and age fluidity, and we must embrace the evolution of women’s roles as creators and not just consumers.

Un-Freaking-Belizeable



I don’t know what you all did for Thanksgiving, but I downed a clinical dose of adventure in Belize and Guatemala. In case you’re curious…

I snorkled with a manatee (!!!), green turtle, nurse sharks, sting rays and more tropical fish than I could possibly identify. I also got sea sick.

I flew on tiny 10-person puddle jumper planes, one of which had no other passengers except us. I also only half-panicked when it got bumpy.

I trekked to Tikal, sat in the shadow of the famed Temple One and meandered the same roads as the ancient Maya. I also rode in the back of a pick-up truck and ate fried plantains.

I conquered my fears in the sacred Actun Tunichil Muknal cave where I navigated inches-wide rock passages with rushing water up to my neck and stood inches from thousands-year-old skulls and skeletons of human sacrifices. I also saw a cave spider the size of my fist.

(Cameras outlawed in cave. Photo credit.)

Today, I am back home in Boulder feeling thankful for the opportunity to have experienced these awe-inspiring moments. I’m also overwhelmed with gratitude for the people (that’s you) who enable me to live my passion each and every day. To you and yours, I hope you had an awesome Thanksgiving.

Now let’s get back to business.

Right at Home in Boquete, Panama.



Why hello there, 2018. I’m so glad you’re here. 2017 was a doozy, and after some Central American adventure over the holidays, I’m healing up nicely from my mosquito bites and ready to take on the new year.

Come late December of two-thousand-every-year, my husband and I like to jetset our way out of the the Christmas chaos and into a place we’ve never been before. This year, it was Panama. We strolled Balboa Avenue and ate street tacos in Panama City. We posed with piles of conch shells and made friends with bathroom-going geckos on Isle Bastimentos. And apparently we teleported back to Boulder through a portal-slash-food-store called Organica in the mountain town of Boquete.

 

 

 

 

 

 

 

It was honestly as if I’d stepped off a flower-lined Panamanian street into a card-carrying Boulder co-op. From Made In Nature and Free2B Foods to Justin’s, Glutino, Horizon Organic and about 50 other brands I’ve had the honor to write for, this store was stacked. I took pictures by the dozen and was all too happy to snap up plenty of Boulder-grown snacks for the road.

 

 

 

 

 

 

 

 

 

 

 

 

 

So, as grateful as I was for the holiday hiatus, I can’t pretend that I wasn’t thrilled to see my work making a splash in the Spanish-speaking Americas. It was bomb. Like, hella bomb. I hope you fit some unexpected excitement in your end-of-year schedule too, and from all of us (the one of us) at EBB Copywriting, I wish you a splendid start to 2018. May our creativity and collaboration reach every corner of the globe this coming year. ¡Hasta for now!

SRG Work In Action.



I was a full-time copywriter at my alma mater Sterling-Rice Group for more than four years, and they have been a valued client since the first day I went freelance in 2011. Their creative and strategy teams are nothing short of brilliant, and I am humbled to have been a part of so many important brand refreshes through the years, including two I happened upon during my end-of-year vacation to Georgia and the Carolinas.

 

I like going new places, especially when said places have evidence of my many hard days’ work. I spotted several Tervis stores in the South, including the Charleston, SC one featured in my photo. And Cinnabon? That sweet glory is everywhere down there. I stopped in for an Original Roll and a coffee during my stay in Atlanta and saw the updated logo and brand shining like the dickens.

So guess this blog is nothing more than a shout-out to Sterling-Rice Group—for your partnership, engagement and continued trust in my work. And a slightly belated wish to all for a fantastic 2017 filled with imagination, possibility and cinnamon rolls as big as your head.

Velkommen Hjem. Welcome Home.



Thank you to all of my hefty-hearted clients for letting me escape for a couple of weeks and stockpile some creative inspiration in Scandinavia. I had an epic vacay, but I’m happy to be home and excited to get back to building the brands I love. The time is fitting, actually. Tomorrow marks the 5-year anniversary of Erin Beth Bosik Copywriting becoming a real, live thing. I am filled with gratitude thinking of all of the people, companies, brands, partners and friends who have helped me come this far. So as the Danes say, tak. Tak you very much.

Anyway, I’m back now. And here’s a picture of me with a troll.

troll

You’re Just My Type.



Get it?!? Type? Because I’m a copywriter! Wooo-weee is that a knee-slapper.

Puns aside, I wish you a very Happy Valentine’s Day. This is my fifth year sending out lovey-dovey greetings in an effort to stand out of the holiday card shuffle, so I hope you all felt the love…wherever you are. xo

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Learning from “Likes.”



A single social media post can make a huge difference in a brand’s overall performance online, and boy did I ever get a lesson in engagement this past week. A photo that I posted launched me into the green like I’d never seen (check out the analytics below), and it really got me thinking about the types of content that have the biggest impact on viewer clicks.

I only just launched my company Facebook page last September, but in those few short months, I’ve received quite the education on how fans engage with the brands they love and buy. So consider this my pledge to never stop learning and always keep listening. I will put my evolving social medial knowledge to use in all my work, and of course, on my own page too so that fans can follow the types of content they really enjoy—deep down in their digital guts. And if you don’t “like” me yet, click here and show me the love, will ya? I’m quickly learning how to make it worth your while.

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I’m Thankful for Akavit.



If you’re on Akavit’s mailing list, consider yourself “cooled” as of last week because you were favored enough to received this Wes Anderson-esque holiday email full of festive wishes for the season. Copywriting by EBB (thaaaaaaat’s me!) and design by, well, Akavit of course. Love these guys. Love the concept. Love the email. Way to do it up right.

Click image to enlarge.

AkavitCard

Oh, hey. You made it all the way down here. Good for you.

Oh, the Places Health Food Will Go…



The folks at Sterling-Rice Group really know their stuff when it comes to the stuff we put on our plates and in our bodies. You know…food. In fact, SRG is so in tune with what’s going on in the culinary industry that they’ve identified some hot emerging trends that you can bet your burger you’ll be seeing on natural and organic grocery shelves.

I got to help out with the copywriting for this trend report, so give it a read and see what you think about where America’s food is moving. Click image below to enlarge, or visit SRG’s blog post for the best view.

Beauty.



I am a prowler. Not the creepy kind, but the kind that is always browsing blogs, forums and sites to unearth work that will keep me inspired.

This is some of it. You should watch.

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