Mmmmaple

Erin, where does maple syrup come from? It’s a question I’m asked pretty much…never. But for the purposes of this blog, let’s just say it’s a frequent Q, to which I give the A: Vermont. Maple syrup comes from Vermont.

Maple Grove Farms is America’s #1 producer of pure maple syrup, and the brand has been around since 1915. It now falls under the delicious leadership of my awesome client B&G Foods, which means I was lucky enough to get to work on the new packaging and upcoming website refresh (stay tuned for more on that soon). Here’s a peek at the restage in action:

Packaging Copy: Transformed

The design transformation brought new life and a more modern aesthetic to this historically traditional brand. I did the same for the copy, which took on a more spirited tone with shorter, punchier sentences and a focus on our farm and sustainable factory. The update is more “storyteller” and less “salesman,” which helps give the voice depth and credibility.

NEW COPY:
It all started with a family farm and a whole lot of handmade maple candy.

Since 1915, Maple Grove Farms® has tapped into nature’s sweetness with one mission in mind: farm-crafted flavor. Our maple syrup is made with one simple ingredient, and our standards rise higher than even the tallest maple tree. So, when you have a craving for maple made right, make Maple Grove Farms® your delicious destination.

Get sweet on our sustainability efforts and more at maplegrove.com

PREVIOUS COPY FOR COMPARISON:
Founded in 1915 in St. Johnsbury, Vermont by two local women who made maple candy using pure maple syrup and cream produced on their country farm, Maple Grove Farms of Vermont has grown into the largest packer of Pure Maple Syrup in America and the largest manufacturer of Maple Candies in the world!

With over 90 years expertise in producing the highest quality, best tasting food products, we’ve grown, but our goals remain the same…great tasting foods. We guarantee it!

In Stores Now

I spotted the new Maple Grove Farms branding on shelf in my local store, and it’s rolling out across the country as we speak. Keep your eyes peeled for all the ways this sweet brand can make your breakfast better than ever.

Love Grown Granola Sighting

And while we’re on the topic of breakfast, check out what’s sprouting from Love Grown: toasted granola. These gorgeous bags of goodness are gracing grocery shelves and looking damn fine doing it, IMHO. Design by the brilliant Alicia Potter of Faven Creative and copy by yours truly. Learn more about this rebrand here and here.