Be My Golden Valentine <3

It's my 14th year snail-mailing out some love to celebrate the 14th of February. (Anyone else call it a "golden" holiday when the day and year matches up? Like if your birthday is on the 20t...

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A Decade of Love

I can't believe I'm saying this, but my little Valentine's Day tradition is officially 10 years old. TEN. As in 1, 2, 3, 4, 5, 6, 7, 8, 9, 10! Every February for the past decade — and in l...

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AIGA, I gotta hand it to you. You put on one hell of a panel last night. I had a blast listening to four badass females discuss their strengths and struggles in the male-dominated boy...

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Un-Freaking-Belizeable

I don't know what you all did for Thanksgiving, but I downed a clinical dose of adventure in Belize and Guatemala. In case you're curious... I snorkled with a manatee (!!!), green turtle,...

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Right at Home in Boquete, Panama.

Why hello there, 2018. I'm so glad you're here. 2017 was a doozy, and after some Central American adventure over the holidays, I'm healing up nicely from my mosquito bites and ready to take ...

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SRG Work In Action.

I was a full-time copywriter at my alma mater Sterling-Rice Group for more than four years, and they have been a valued client since the first day I went freelance in 2011. Their creative...

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Velkommen Hjem. Welcome Home.

Thank you to all of my hefty-hearted clients for letting me escape for a couple of weeks and stockpile some creative inspiration in Scandinavia. I had an epic vacay, but I'm happy to be hom...

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You’re Just My Type.

Get it?!? Type? Because I'm a copywriter! Wooo-weee is that a knee-slapper. Puns aside, I wish you a very Happy Valentine's Day. This is my fifth year sending out lovey-dovey greetings in...

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Learning from “Likes.”

A single social media post can make a huge difference in a brand's overall performance online, and boy did I ever get a lesson in engagement this past week. A photo that I posted launched...

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I’m Thankful for Akavit.

If you're on Akavit's mailing list, consider yourself "cooled" as of last week because you were favored enough to received this Wes Anderson-esque holiday email full of festive wishes for th...

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Oh, the Places Health Food Will Go…

The folks at Sterling-Rice Group really know their stuff when it comes to the stuff we put on our plates and in our bodies. You know...food. In fact, SRG is so in tune with what's going on...

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I am a prowler. Not the creepy kind, but the kind that is always browsing blogs, forums and sites to unearth work that will keep me inspired. This is some of it. You should watch....

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Walking Billboard.

If you (like me) have ever judged the depth of your success on your husband's wardrobe, then you'd know everything is coming up Erin right now. Let's break this photo down, shall we? 1) A...

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I have no idea what this has to do with advertising, or copywriting, or my life in general, but for lack of a better blog, here it is. I was prepping some food to grill on my Weber the other...

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Who Gives a F*$%?

Apparently, people in LA and NYC. Check out this awesome graphic (made by the Ukrainian-based web dev masters at Vertaline) that shows which US cities drop the most f-bombs via Twitter. An...

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Painting The Town MyChelle

I couldn't help but grin as I walked up to the MyChelle Dermaceuticals headquarters in Louisville the other day. The lovable Hello, Beautiful positioning work and portions of the copy I wro...

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I’m Baaaaaaack.

55 hours of traveling equals one hell of a long journey from the streets of Kathmandu to my couch in Colorado. But I made it. Finally. It's good to be back and I can't wait to regale you all...

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If you know me at all, you know I can't resist a good poop joke. So when I saw this hysterical, yet painfully simple banner from Salvagetti Bike Shop, I just had to share. Now go clean yours...

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Blog (and Mind) Lapse.

It's been a couple of weeks since I last posted an update, which is due to two specific reasons: 1) I'm a busy girl. That's pretty much all in part to my wonderful clients who keep me cha...

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Inspiring Student Work.

I'm headed back to DU for another guest lecture this coming Monday, so it seemed only fitting that I should come across this outstanding piece of student work on Adverblog today. It's ingeni...

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Been There. Written That.

It's fun walking up to a door with four stellar brands named on it, all of which you have had the good fortune to work on. Much love to my Smart Balance, Earth Balance, Best Life and Glutino...

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I Swear I’m Not Dead.

Whew! It's been almost 20 days since my last post, and that leaves me feeling awfully anxious. I'm sure those of you loyal followers (Dad, maybe?) are wondering where I've been. Well, fret n...

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Unbreakable Kisses.

Every now and then, a piece of work trickles its way into my world and implants itself there for longer than I may like to admit. This spot, produced by Del Campo Nazca Saatchi & Saatchi...

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