Once Upon a…Ton of New Products!
Pantry Picks for Peckish Kids
My client Once Upon a Farm is growing like wild as they innovate exciting new products that take a stand for real ingredients, honest nutrition and irresistible flavor rooted in fruits and veggies. I even dubbed and wrote OFARM’s values to be their “Farm Stand” because I’m funny like that. Get it? Farm STAND? What they STAND for? OK I suck.
OUR FARM STAND
Once Upon a Farm stands for clean, nutrient-rich foods that delight babies and big kids alike.
- USDA certified organic
- Whole fruit and veggie ingredients
- No added sugar
- Non-GMO Project verified
- Nothing artificial
- And more farm-inspired flavor than you can shake a rake at
Today, it’s my honor and joy to announce that I got to write all the packaging and online marketing copy for a whole bushel of delicious new pantry snacks for curious young eaters. From Fruit & Veggie Puffs and Dairy-Free Coconut Melts to soft-baked Tractor Wheels, there’s something for every [little] one on our farm. Check it out:
Image Credits: Once Upon a Farm
COPY:
Trying new things is one of the best parts of growing up (and being a grown-up). That’s why our must-have melts help feed kids’ sense of adventure starting at an early age. We figure, why wait for the fun to begin, right?
COPY:
Sing it with me now: The wheels on the tractor go round and round, fruits and veg, whole grain oats. The wheels on the tractor go round and round, all around the farm.
COPY:
How cute are those tiny fingers!? Especially as they pick up our delicious Fruit & Veggie Puffs made with organic sorghum. It’s fun from the farm for any time of day. 1, 2, 3…let’s go!
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O’Farm Dares to Do Dairy Right.
Back in the fridge, Once Upon a Farm is also making waves with real grass-fed dairy milk in their new Whole Milk Smoothies and A2/A2 Whole Milk Shakes. The Whole Milk Shakes are like a cool and nourishing stop at the smoothie shop, and I get major ice cream vibes from these farm-style A2/A2 Milk Shakes. They’re deliciously creamy and craveable without causing dairy discomfort in little bellies. Or any-belly, for that matter.
I was thrilled to work on all the packaging and web copy for each and every flavor of these farm-to-fridge-fresh pouches.
Image Credits: Once Upon a Farm
COPY:
What’s rich and creamy in flavor and perfect for after school or after dinner? Our treat-inspired, fruit-forward A2/A2 milk shakes. Hey, it’s farm o’ clock somewhere. 
COPY:
It’s no secret that I’m a fan of farm-fresh ingredients. So, naturally, grass-fed dairy falls well within my wheelhouse. Or…farmhouse. Food house? Is that a thing?
Thank you
HUGE thanks to the Once Upon a Farm team for continuously trusting me with your brand voice and for letting me b a part of something so pure, honest and good. Also, it doesn’t hurt when Jennifer Garner is the co-founder of the brand you get to work on. Just saying.