Here’s where I write about what I write about.
I am so proud of the work I did with the Made In Nature team during my tenure there as a "Creative Director at large." For seven years, I tinkered around on everything from packaging and adv...
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If the number 13 is bad luck, then call me a black cat because this year has been one of LOVEliest I've had since starting my business over 13 years ago. Looking back at my valentine desi...
Hey, baby. Want to see some sexy work? Wait a minute. Wrong kind of baby. Let me just switch mental gears aaaaaaaaand.... We're back! And straight-up PUMPED to share some of the work I...
OK, truth bomb time: I've actually been working with Ripple since the end of April 2023. I know I haven't mentioned it, and it's not like I've WANTED to keep it a secret or anything. It's ju...
This one's iconic, people. A new brand with a edgy name, a fresh look, a raw tone of voice and shop-happy website is stepping out to bring comfort and style everywhere from the boardwalk to ...
You've seen it in Costco. You've seen it stocking the shelves of your favorite grocery store. You've seen it in your friend's fridge and probably all over their face as they shovel forkloads...
You know YoCrunch. Even if you don't think you do, you do. It's the original "only in the cool kids' fridges" yogurt—the one with all those sweet, crunchy toppings tucked into the lid. Wha...
It's official. I'm a lucky bish. I've been working with Once Upon a Farm for almost a year now, and I finally get to tell you all about it (all three-to-five of you who regularly read my blo...
Is this real life??? Yes, Erin. Yes it is. In one of the most delicious moments of my professional career, I got to help shape the tone of voice and write packaging copy for the icon ...