Three More Big Bites, Kiddo.
There are few things more rewarding than working with a brand that genuinely wants to do good—and make good food while they’re at it. That’s why I love partnering with Once Upon a Farm, the always-organic kid-food powerhouse co-founded by the one and only Jennifer Garner. [Insert girlfan swoon here]
The OFARM team is on a mission to make clean, organic nutrition accessible to all kids. And over the past year, they’ve launched a number of delicious innovations that I’ve had the pleasure to work on. And just so we don’t virtually overeat, I’m gonna focus on three of my favorite product lines that received the EBB treatment for on-pack copy and key messaging lately.
OK, ready? Here we GROW!
A Global Take on Toddler Tastes
Meet Little Foodies: your toddler’s ticket to flavor exploration. These globally inspired frozen meals turn organic veggies, regional spices and other grabbable goodness into global cook-and-serve experiences, all created in partnership with the cultural cuisine experts friends at A Dozen Cousins.
We’re talking legit adult-level flavors that invite little eaters to broaden their palates long before they can pronounce “gastronomy.” Easy to heat, fun to eat and packed with the kind of flavor that’ll have grown-ups sneaking a bite (or three).
A LITTLE TASTE OF THE COPY
Want to give your toddler a taste of global cuisine without having to bring them on an airplane? We feel you. Our Little Foodies Frozen Meal Starters make flavor exploration easy and baggage-free by bringing whole-food Latin American and Caribbean recipes directly to your table. All you have to do is cook, serve and watch their culinary horizons expand. Have taste buds, will travel.
- CAJUN BEANS
How old were when you first tasted smoky flavor? You probably don’t remember. So, do your little one solid by introducing them to smoked paprika and garlic-seasoned navy beans and root veggies when they were today years old. They’ll thank you later. - MEXICAN BLACK BEANS
Beans are anything but basic when fragrant garlic, savory cumin and sea salt come to party. Protein-packed black beans give this dish a rich, velvety texture while chopped zucchini, red bell pepper and tomato make it a fiesta your kiddo won’t forget. - SOFRITO & CAULIFLOWER
Sorry not sorry you might mistake this kid-friendly sofrito with what’s cooking for the grown-ups. It hits just like homemade—punchy garlic, onions, bell peppers, tomatoes and cauliflower sautéed in EVOO and seasoned with cilantro and sea salt.
Baked Goodies without the Baddies
If a farm stand and a bakery made a baby, it would taste like this. Introducing Once Upon a Farm Soft-Baked Bars: deliciously chewy, oven-baked bars made with 60% fruit and veggie ingredients and no added sugar.
They’re the snack-time hero parents have been waiting for—soft enough for little mouths, clean enough for big peace of mind and tasty enough to cause small-scale pantry heists. (Hide them accordingly.)
A LITTLE TASTE OF THE COPY
Nope, you’re not dreaming. Our irresistible organic Baked Bars are made with a whopping 60% fruit and veggie ingredients. That’s sweet. Plus, they snack like a soft-baked cookie. That’s sweeter. AND they have no added sugar. That’s…every parent’s food fantasy come true. In fact, these nourishing bars are almost too tasty to save just for kids. Don’t worry though. We’ll make more.
Grown Fresher. Baked Better.
A nutritious bar for kids, or a cookie that’s all grown up? We can’t decide, and you don’t have to either because snacks this good with no added sugar can always be both.
Oats! They Did It Again.
Once Upon a Farm once again looked to oats for inspiration to create their deliciously creamy, dairy-free smoothies. They’re epically and fruit-fully creamy and packed with the kind of nutrition that makes you feel good about what’s inside the pouch and what’s not. If that’s not sippable proof that plant-based can still feel indulgent, I don’t know what is.
A LITTLE TASTE OF THE COPY
Your toddler’s taste buds better buckle up because our organic Oat Milk Smoothies are ready to take them for a deliciously dairy-free ride. We start with real fruits and veggies (no surprise there), add the simplest oat milk on earth (just oats and water), pop in some pumpkin seeds (because, protein) and blend them up into sippable, portable perfection. Oat, the places they’ll go!
Oat. My. Goodness.
We’re just a blend of fruits, veggies, oats and water. Sitting in front of a toddler. Asking them to give us a chance for us to all live deliciously ever after.
All full? Me too.
These three launches capture everything I love about Once Upon a Farm. Food that’s real. Recipes that are inspired. And a brand voice that’s as warm, bright, and funny as the people behind it. It’s am absolute joy to help tell that story, and I’m so grateful to the OFARM team for including me.