Self-Care Is Cell Care.

Our bodies are brilliant. They’re experts at knowing what they need, what works best and what’s really important. The self-proclaimed “nutrition nerds” at Healthycell are the exact same way. They see everybody and every body for what it is: 40 trillion dynamic and extraordinary cells that need the right nutrition to live their best life.

It’s not every day that I get to work with a client that’s so deeply aligned with my personal values. And who also introduces me to concepts I’ve literally never even though about. My little peabrain practically exploded when the branding wizards at Interact Brands brought me onto this project and I started learning about the world of MicroGel™. I’ve quickly turned into a diehard liquid supplement fan now that I understand the downfalls of traditional pill-form vitamins.

Image credit: HealthyCell, Strategy and Design by Interact Brands

A Healthy Challenge

Interact invited me to dig my well-nourished hands into the science of supplements and create a new tone of voice for Healthycell. I wrote several distinct options and we landed on a tone that bridges the gap between the heady world of cellular biology and the real world of day-to-day life. It draws readers in to a one-on-one conversation with Healthycell and explains their science in normal-people language. Net net: Healthycell “gets you” on a cellular level.

From there, I was honored to write Healthycell’s new website to go along with Interact’s brilliant work on the redesign. The headlines and body copy throughout this website are some of my favorites as of late. So, check it out, buy some supplements, and let’s all do some self-care cell care.

SHOP HEALTHYCELL NOW

Every cell in my body wants to thank the incredible crew at Interact as well as Tara and the HealthyCell team for giving me the opportunity to work on this. Here’s to a healthier world! (But picture those champagne flutes are full of HealthyCell)