Mo’ Oats, Mo’ Deliciousness.

Prepare to maul the shelves of your local grocer because Three Bears has officially launched its new lines of Oat Bars and Fruit + Oat Snacks to accompany their popular Oatmeal Cups. We completed the designs last year when the brand made its debut on shelves, but the bears at 1908 Brands are perfectionists, so they wanted to get the snack recipes Just Right. Every Bite.™ before introducing them to the world.

Alicia Potter of Faven Creative did a stellar job selecting bright, poppy colors and creating custom illustrations for each unique SKU (no small feat: there are four bars, six pouches and four oatmeals). And while I hate to toot my own horn, this is MY blog—so there!—and I’m damn proud of all the brand positioning, tagline and all the copy.

Find out where to hunt down some Three Bears on their website, which I got to write for the boys at Betterweather. Then send me an email telling me which flavor’s your fave. Or call me. Or text. Or come over. I can only talk to my cat for so long without human interaction.