Life Waits for No Fabric.

We all have our favorite activewear: that tee that fits just right, those capris that make your butt look slamming, that tank that may as well come with tickets to the gun show, etc. And when it comes to caring for those (often VERY expensive) fabrics and apparel, HEX knows best. This badass brand out of Baltimore just launched a new product that sounds a little counterintuitive at first, but once you try it, you’ll actually look forward to doing laundry. I know I do.

Introducing HEX Wet Dryer Sheets (yes, you read that right — WET dryer sheets). They’re the first and only option that’s safe for athletic clothes so you don’t waste time or skip wears waiting for them to air-dry. They’re basically like wet wipes, and they put traditional dryer sheets to shame because they don’t clog your workout wear with that waxy residue. Plus, the biodegradable, anti-static, anti-odor formula preserves fabric strength for many dries to come.

As always, I loved working with Karissa and the entire HEX Performance team to bring this baby to life with full packaging copy and some creative direction (designs by VMG Creative). Now it’s your turn to enjoy the fruits of our labor, so hop to shopping. The holidays are just around the corner, and the gift of static-free, better-smelling athletic wear is the gift that gives back to everyone — especially your gym buddies.