Just Noodlin’
Grandma’s Frozen Noodles are here to prove that there’s nothing unnatural about frozen noodles in hot soups and bubbly baked casseroles. In fact, they fill your favorite comfort foods with so much warmth, it’s borderline uncomfortable.
It doesn’t get more original than this.
As the O.G. frozen egg noodle—that’s Original Grandma’s to you—this legacy brand has been crafting and fresh-freezing their irresistible noodles the same way since 1961. Same recipe of five simple ingredients and same original machinery. Because nothing this good ever gets old. Quality will always be in style. Family recipes will always taste better. And doing things right will always be cool.
Grandma’s serves up the mouthwatering taste and tender texture you crave without the hassle of homemade, which is why you won’t find them boxed in on the shelf with the “normal” noodles. They chill in the freezer—free from artificial ingredients and preservatives. I was lucky enough chill with their owners Maddie and Riley Gibson as they refreshed the brand’s packaging, tone and website.
Best served with your favorite people.
My longtime friends, colleagues and collaborates, the Gibsons, purchased Grandma’s Frozen Noodles last year, and they’re keeping all the best parts the same way they have been since the 60s. But the look, feel and tone of voice? Those were in desperate need of an upgrade.
The visual design became bolder, more modern and yellow-dominant in a whole new way. The outdated logo was replaced with a dynamic wordmark, line art and nostalgic graphics. And the copy got a lesson in having fun with your food…
Grandma’s Frozen Wide Egg Noodles
NOTHING THIS GOOD EVER GETS OLD.
It’s the noodle that started it all from the woman who spoils us all: Grandma’s Wide Egg Noodles. Since 1961, we’ve used the same five simple ingredients because we see no reason to noodle with perfection. Each batch is bronze drawn and frozen fresh to create the perfect texture for soaking up the flavors in your favorite soups, stews and casseroles. And just like grandma, they’re short, tender and never let you down.
Grandma’s Frozen Thick Cut Spaghetti
SPAGHETTI ON ITS BEST BEHAVIOR
Grandma’s Thick Cut Spaghetti. Even just saying the words makes our mouths water. Maybe it’s because we’ve used the same five-ingredient family recipe since 1961. Or maybe it’s because each noodle is bronze drawn, frozen fresh and never dried to soak up sauce and flavor like grandkids soak up attention. Either way, no pasta night is complete without it. Creamy carbonara. Spicy stir-fry. Don’t even get us started on Sunday meatballs.
Fresh Tagline
Beyond the copy updates on the packaging and website, I was honored to pen a new tagline for Grandma’s: COOLER THAN YOUR AVERAGE NOODLE. With our playful new vibe and clear tie to the freezer, this line has become a guiding message for how the brand presents itself to the world. Pretty cool, eh?
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Find Grandma’s Frozen Noodles near you, make ’em hot, and I promise you’ll never look back.