The Great Wolky Transformation.

This one will go down in the record books as one of the finest digital transformations of my career. The site I worked on for Wolky Shoes is now live, and I literally could not be prouder. Thank you so much to Oblique for having me as the content strategist and copywriter.

As so few huge projects go, this one was truly a pleasure. The design is outstanding, the content is rich and relevant (we gave this legendary Dutch company an all-new, all-American voice), the dev work is smooth and accurate, and everything just felt right from start to finish. Ahhhh, don’t you love it when that happens?

The results speak for themselves. Here’s the new site in all its glory (click to enlarge, or see the whole thing here):

And just for comparison’s sake, here’s a look at the site before we got our hands on it (click to enlarge):