Spreading Hope Like Wildfire

Los Angeles may have gotten burned, but it will never be broken.

JUST DROPPED: a must-have collection of HOT sustainable styles from some of L.A.’s most beloved earth-friendly brands with every. single. penny. going directly to L.A. wildfire relief efforts. The collection name: FOREVER L.A. The company behind it: Saitex USA, the world’s cleanest denim manufacturer. And the symbol stitched into every piece: the California poppy—the symbol of a resilient city that will undoubtedly grow back even more beautiful than before.

Where There’s Need, There’s These.

Saitex had plans to launch a fully charitable collection in the future, but the fires that ravaged their hometown of L.A. threw things into “now” mode. They immediately went into action—collaborating directly with iconic California brands—to drop a limited edition capsule that could make a difference where and when it was needed.

Me + Saitex = The Perfect Fit

Big thanks to powerhouse marketer Suzanne Schpall for bringing me in on the naming and copywriting for this inspiring launch.   And to all you readers, keep your eyes peeled for more copywriting collaboration between EBB and Saitex, including the brand behind my new favorite jean: Edwin. Check out the Bree Slim Skinny. I got her in Black with the frayed hem and let me tell you…these are the pants that apple-bottomed girl dreams are made of.

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FOREVER L.A.